Features | ![]() | ![]() |
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CRM + 1,000 Minutes/Texts Every successful team should have phone/dialer and texting capabilities and pricing shown is for a single user per month sending 500 texts and 500 minutes. | $124 $99/user + 500 dialer minutes and 500 texts. | $148 BNTouch charges $148 for an individual user including 1,000 minutes/texts. |
Cost Per Text BNTouch offers an initial $49 text/minute package for 1,000 minutes and texts, and then charges $.03/text after 1,000 minutes. Shape allows you to purchase as many or as little texts as you need. | $.02/text All texts are always just $.02 per text. | Starts at ~$.049/text BNTouch offers 1,000 minutes/texts for $49 (4.9 cents/text) and charges $.03 per text after that. |
Number of Records Included | 100,000 | 2,500 |
Dialer Functionality Shape offers enterprise level dialer functionality out-of-the-box with every system without having to buy separate software. | $0 additional Complete IVR and dialer functionality with over 450 phone features included. | $100-$125 additional BNTouch offers dialer functionality through a separate company called “Phoneburner” and must be purchased in addition to their user fees. |
A.I. Based Lead Scoring Instantly analyze 700+ data points to contact only the leads with the best chance of closing. | ||
Local Presence Lift call connection rates by 400% when prospects recognize a local number calling. |
This feature is native to Shape’s dialer. |
Not available with BNTouch, may be available with third party integration for $100-125 per user per month for this functionality. |
Dial/Text Numbers In System The ability to dial and text numbers on the go or as needed, and still have them be dispositioned in your system, without having to enter them into your system first, can be the difference in making or losing a sale. |
Enterprise level intelligent call routing and IVR functionality available with Shape. |
BNTouch can’t receive a text or phone call from a number that is not already in BNTouch. |
Quickfire Connect Speed to contact is the #1 important metric to a mortgage broker when a new lead come in. Quickfire Connect When a new lead comes in the most important thing in any company is speed to contact. When customers inquire about your service, it instantly pops up on your screen to call them. |
Instantly notify all users when a call comes in for someone to pickup, or use intelligent call routing to send calls to the right person. |
Not available with BNTouch, may be available with Phoneburner integration for $100-125 per user per month for this functionality. |
Intelligent Call Routing When a lead dials your company, being able to intelligently program call routing can boost conversions over 50%. Choose from ring-all (rings all users), roundrobin (rings users in an order), or groups (build intelligent groups i.e. departments etc.). Or select top performing users to receive calls based on rules you set. |
Instantly notify all users when a call comes in for someone to pickup, or use intelligent call routing to send calls to the right person. |
Not available with BNTouch, may be available with Phoneburner integration for $100-125 per user per month for this functionality. |
Online Target Advertising Online targeted advertising allows you to show ads specifically to records in your system or based on certain traits. Click through rates for these ads can be 10x higher than normal display ads, and pairing retargeting ads with e-mail campaigns can boost chances for a sale by over 50%. |
Shape allows you to show ads directly to people (leads, accounts, records, etc.) in your Shape account. |
BNTouch does not have this feature. |
Price(per user, per month) | $99 | $148 |
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