Landing pages, done for you.
Lead Engine isn’t a page builder you have to learn. Shape’s designers and developers build CRO-optimized landing pages for your business, then wire every form submission directly into your CRM.
- We design it. Layout, offer hierarchy, and mobile design by Shape’s in-house team.
- We build it. Development, responsive QA, and page speed — handled end to end.
- We integrate it. Submissions mapped to your CRM fields and routed the moment they arrive.
Trusted by 100,000+ customers since 2009.
Your pages
Refi rate quote — submission received, lead created in your CRM and routed to Alex C.
A build team, not a page builder.
Most landing page tools hand you a blank canvas and a learning curve. Lead Engine works the other way around. You tell us the campaign, the offer, and the audience — and our team hands back a finished, tested page that is already connected to your CRM.
That means there is no editor to learn, no design ticket sitting in someone’s queue, and no developer time coming out of your roadmap. Every page is reviewed against conversion-rate-optimization standards before it goes live: where the offer sits, how long the form is, how it behaves on a phone, how fast it loads. A page that looks good but converts poorly still costs you leads, so looking good is not the finish line.
And because Shape builds both the page and the CRM it feeds, there is no integration project waiting in the middle. Submissions arrive as real leads, mapped to the right fields and routed to the right rep, ready for a first call while the visitor still remembers filling out the form.
- No editor to learn — you brief, we build.
- No dev queue — design and development are both ours.
- No integration project — the page and the CRM are one platform.
Five steps from brief to live page.
One specialist owns the build from kickoff through launch, so there is always a single person to call.
We walk through the campaign, the offer, the audience, and the number you actually want to move.
You review a page designed around one conversion goal before a single line of it is coded.
Our developers build it responsive, fast, and tested across the browsers your visitors really use.
Form fields are mapped into your CRM and routing rules are set so leads land with the right rep.
After launch we watch conversion data and refine the page instead of calling it finished.
Design, development, and CRM integration — all handled.
One scope, one team, one point of contact. Everything below is part of the engagement rather than an add-on quoted later.
Design & development
A page designed around a single conversion goal, then built to production standard by our own developers.
- Conversion-first page design
Offer, headline, and form placed where they measurably perform.
- Responsive build
Designed mobile-first, then QA’d across real devices and browsers.
- Page speed tuning
Compressed assets and lean markup so the page loads before visitors give up.
- Copy direction
Guidance on headline and offer language, written to convert rather than to describe.
CRM integration & routing
Every submission becomes a structured lead inside Shape, mapped and assigned with no manual hand-off.
- Field mapping
Form fields land in the right CRM fields, not in a notes blob someone has to re-key.
- Instant lead creation
A submission becomes a lead record in under a second.
- Routing rules
Leads assigned by product, territory, or rep availability the moment they arrive.
- Source attribution
Every lead carries the page and campaign that produced it, straight into reporting.
Lead Engine is the front door to your pipeline. Every capture flows into lead management for instant routing and can trigger nurture campaigns — so a click becomes a worked lead in seconds.
Every page is built to a conversion standard.
CRO is not a review step bolted on at the end. These are the decisions our team makes on every single build.
One page, one job.
Each page is built around a single conversion goal. Competing calls to action get removed rather than rearranged.
Fields that don’t scare people off.
Form length is matched to the value of the offer, with conditional fields so visitors only answer what applies to them.
See Lead ManagementDesigned for the thumb first.
Most lead traffic arrives on a phone, so layout, tap targets, and form flow are designed there before the desktop view.
Fast enough to keep the click.
Lean markup and compressed assets, because load time is the quietest and most expensive cause of lost leads.
Proof placed where the doubt is.
Reviews, credentials, and security signals sit at the exact points in the page where visitors hesitate.
Compliance & SecurityLaunch is the midpoint.
Conversion is tracked after go-live and the page keeps changing, because the first version is rarely the best one.
See ReportingGetting started is the easy part.
White-glove onboarding, real human support, and ongoing training — included with every Shape account.
A dedicated implementation specialist migrates your data and configures Shape around the way your team already works.
24/7 AI answers, real product experts by phone or email, and an account manager for the life of the account.
Weekly live webinars, self-paced courses, and a full video library covering every role on the team.
Lead Engine questions, answered
What is Shape Lead Engine?
Lead Engine is a done-for-you landing page service. Shape’s team designs the page, builds it, and integrates it with your CRM — so the traffic already coming to your website converts into form submissions that arrive as real, workable leads.
Is Lead Engine a drag-and-drop page builder?
No. There is no editor for you to learn and no canvas to lay out yourself. You brief our team on the campaign and the offer, and we handle design, development, and CRM integration. If you are looking for a drag-and-drop canvas to make social posts and marketing assets, that is Design Studio.
Who actually designs and builds the pages?
Shape’s in-house designers and developers. One specialist owns your build from the kickoff call through launch and stays your point of contact for revisions afterwards, so you are never routing requests between a design vendor and a development vendor.
What does CRO-optimized mean in practice?
Every page is built around a single conversion goal. Offer placement, headline hierarchy, form length, mobile behaviour, and load speed are all reviewed against conversion-rate-optimization standards before launch, then refined against real conversion data once traffic is flowing.
How do form submissions reach my CRM?
During the build we map each form field to the matching field in your CRM, so submissions arrive as structured lead records rather than a block of notes. A submission creates a lead in under a second and can be routed automatically to the right rep. See Lead Management.
Will it connect to the systems I already use?
Lead Engine is built natively on Shape CRM and connects outward to the rest of your stack through native integrations, webhooks, and an open API. See Integrations & APIs.
How long until a page is live?
Most pages go live in days rather than weeks. Because design, development, and CRM integration all happen with one team on one platform, there is no hand-off delay between vendors and no integration project waiting at the end.
Is captured lead data handled securely?
Yes. Submitted data is protected with enterprise-grade encryption and compliance standards including SOC 2, HIPAA, and PCI. See Compliance & Security.
Capture more of the traffic you already have.
See how Lead Engine designs, builds, and integrates landing pages that turn the visitors already on your site into leads your team can work.
“This software has been a game changer. We’re a few months in and already more productive and more organized than ever before! Alex has gone above and beyond in our onboarding process helping us make this powerful tool our own. For a tech novice who needs his hand held sometimes I have been comfortable with each step of the process.”
Benjamin KonoMy Smart Team