Work the hottest leads—first, every time.
ML ranks every lead by likelihood to convert. Scores update as leads engage. Reps spend time on the leads that close.
Trusted by 100,000+ customers since 2009.
Lead scores
R. Osei opened your quote and replied — score jumped to 91 and moved to the top.
Spend time where it actually converts.
ShapeIQ is the brain behind prioritization. It reads engagement from call insights and activity across the CRM, then feeds automations and routing—so your team always works the right lead next.
From gut-feel priority to predictive scoring.
Without AI lead scoring
- Reps guess which lead to call.
- Hot leads buried in a long list.
- Priority based on who’s newest.
- Scores (if any) go stale fast.
- Best leads not routed to best reps.
- No trigger when intent spikes.
With Shape AI lead scoring
- ML scores every lead by intent.
- Hottest leads rise to the top.
- Priority based on likelihood to close.
- Scores update in real time.
- Score-based routing to top closers.
- Automations fire when intent spikes.
Let the data tell you who to call.
ShapeIQ scores and re-scores every lead by intent—so priority is never a guess.
A score for every lead.
Machine learning weighs source, behavior, and profile to predict who’s ready to buy.
- ✓ ML-based intent scoring
- ✓ Source and behavior signals
- ✓ Clear 0–100 score
Your queue, ranked for you.
The highest-intent leads rise to the top automatically—no manual triage.
- ✓ Auto-ranked lead queue
- ✓ Hottest first
- ✓ No manual sorting
Scores that keep up.
Every open, click, reply, and call updates the score in real time.
- ✓ Continuous re-scoring
- ✓ Reacts to engagement
- ✓ Always current
R. Osei engaged — signal added.
64 → 91, moved to Hot.
Route the best to the best.
Send high-score leads to your top closers automatically with score-based routing.
- ✓ Route by score
- ✓ Best leads to best reps
- ✓ Fair, rule-based
Turn scores into action.
Trigger calls, texts, and campaigns off score changes—strike while intent is high.
- ✓ Trigger on score change
- ✓ Fire outreach automatically
- ✓ Strike while it’s hot
Priority call task created.
“Great timing—can we talk today?” sent.
Set up by someone who does this daily.
You are assigned an implementation specialist, not a knowledge-base article. They stay with you through launch.
One person owns your setup end to end and knows your configuration when you call back six months later.
Ask Shape AI at 2am or reach a product expert by phone during business hours — both routes work.
New webinars weekly and refreshed courses as features ship, so your team never trains on an old version.
AI lead scoring questions, answered
What is ShapeIQ lead scoring?
ShapeIQ is Shape’s machine-learning lead scoring. It analyzes source, behavior, and profile signals to predict buying intent and assign each lead a clear score, so your team knows exactly who to work first.
How is the score calculated?
A machine-learning model weighs signals like lead source, engagement (opens, clicks, replies, calls), and profile data, then produces an intent score that updates continuously as the lead engages.
Does the score update over time?
Yes. Scores are re-calculated in real time—every open, click, reply, or call adjusts the score, so priority always reflects current intent.
Can I route or automate based on score?
Yes. You can route high-score leads to your best closers and trigger calls, texts, or campaigns when a score crosses a threshold. See Workflow Automation.
What does AI lead scoring integrate with?
It reads signals from across Shape and connects to outside tools through native integrations, webhooks, and an open API, so scores can reflect and drive your whole stack. See Integrations & APIs.
Is scoring data secure?
Yes. All lead and scoring data is protected with enterprise-grade security, encryption, and compliance standards including SOC 2, HIPAA, and PCI.
Call the right lead next.
See how ShapeIQ scores every lead by buying intent and keeps your queue ranked—so reps always work the hottest opportunities first.
“This software has been a game changer. We’re a few months in and already more productive and more organized than ever before! Alex has gone above and beyond in our onboarding process helping us make this powerful tool our own. For a tech novice who needs his hand held sometimes I have been comfortable with each step of the process.”
Benjamin KonoMy Smart Team