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Leads are scored based on qualitative metrics and behavior, creating a comprehensive look into a customer’s mind.
Don’t spend your time deciding who to call next—know which customers are the highest priority with ShapeIQ lead scoring.
ShapeIQ automatically assigns a score that corresponds to your company’s ideal client profile, allowing you to simply work the leads with the best likelihood of closing today. Shape provides industry-specific, automated lead grading and lead scoring software solutions that connect smoothly for a simple and powerful user experience.
Artificial intelligence employs continuous machine learning and re-calibration based on conversion data particular to your business. AI will discover patterns based on your customers’ behavioral data and then forecast when a consumer will convert. See how ShapeIQ artificial intelligence can analyze your lead conversion history to help you target the best leads in the future.
Your company receives a large number of broad-spectrum leads, but you only have so many salespeople, so it’s critical that they maximize their time. Some leads are hot and only require a rep to seal the deal, while others are cold and never convert. ShapeIQ analyzes and back-tests over 700 data points, so your users don’t have to filter through leads with a fine-tooth comb. Shape’s intelligent algorithms remove the uncertainty from lead qualification, allowing your team to focus on selling more.
The 3 Pillars of ShapeIQ
Find the leads most likely to commit. ShapeIQ combines an extensive archive of historical business data with your own organization’s data silo to identify and score prospects. Over time, ShapeIQ’s artificial intelligence will learn from your organization’s interactions, feedback, and lead profiles, becoming smarter and more accurate.
Qualifying information may include credit scores, employment history, location, and demographics.
Find the customers with the greatest levels of engagement. ShapeIQ uses positive interactions and behaviors to calculate success probabilities. The more positive experiences a customer has, the more motivated they’ll be to convert.
Positive interactions may include newsletter and email subscriptions, email opens, clicks, status changes, and inbound calls.
Identify the tire-kickers and the time-wasters. ShapeIQ accounts for known behavioral patterns associated with customers not likely to commit. Through ShapeIQ, team members can de-prioritize accounts less likely to lead to a sale by taking into account negative feedback.
Negative feedback may include: unsubscriptions, mismatched goals, unqualified customers, and declined outbound calls.
ShapeIQ combines the power of business intelligence, historical data, and your organization’s information—all to take the guesswork out of lead contact. The more you use ShapeIQ, the more accurate it becomes.
Managing your time successfully with so many different activities is challenging, and without a proper procedure in place, this can result in low conversion rates and sales funnel dropouts.
Knowing when to contact a lead can help salespeople keep on track, focus on the right leads, and be more productive. Empower your sales staff work more efficiently.
