Shape is built to not only capture and manage your leads, but to protect your organization through compliant tracking, documentation, and reporting. From lead intake to communication monitoring, Shape helps ensure you are prepared for audits while reducing compliance risk across your entire workflow.
Compliant Lead Capture and Organization
Shape captures all leads in a centralized pipeline while enforcing compliance protections automatically. Visual indicators and configurable views help prevent over-contacting and ensure users are always aware of communication restrictions.
- Centralized lead capture across all contact types
- Duplicate management and automated distribution
- Visual opt-out indicators directly in list views
- Custom views to control outreach visibility
Consent Tracking and Marketing Compliance Data
Each contact record includes a dedicated marketing compliance section where consent and source data can be fully documented. This ensures every lead has the required audit trail tied directly to their record.
- Universal Lead ID and consent ID tracking
- Opt-in language, method, and timestamp storage
- IP address and source URL capture
- UTM parameters and marketing attribution
Communication Opt-Out Controls
Shape provides robust communication preference controls that automatically prevent non-compliant outreach. These settings are enforced across all communication channels and workflows.
- Do Not Contact for full communication blocking
- Channel-specific opt-outs for calls, texts, and emails
- TCPA consent controls for automated messaging
- Automatic enforcement during bulk actions
AI Insights for Compliance Monitoring
AI Insights analyze call activity to identify compliance risks and provide summaries, scoring, and actionable recommendations. These tools help surface issues early so corrective action can be taken quickly.
- Automated call summaries and compliance flags
- Industry-specific compliance scoring
- Suggested follow-up messaging
- Trigger-based alerts for low compliance scores
Live Call Monitoring and Performance Reporting
Supervisors can monitor live calls in real time and review historical performance data to ensure agents follow approved scripts and procedures.
- Live call listening and agent monitoring
- User-level call performance metrics
- Bulk and individual campaign reporting
- Email and text delivery, bounce, and unsubscribe tracking
Built-In and Extended Compliance Safeguards
Shape enforces opt-out keywords automatically and ensures compliance preferences are honored even during bulk outreach. Additional protection can be layered through external integrations.
- Automatic opt-outs from stop and unsubscribe keywords
- Compliance-safe bulk messaging enforcement
- Native DNC.com integration for enhanced protection
- API-based extensions for advanced compliance workflows
Why This Video Matters
This video explains how Shape protects your organization by combining compliant lead capture, consent tracking, AI-powered monitoring, and automated enforcement so you can confidently scale outreach while staying audit-ready.