Product Updates

Everything new at Shape.

We ship 1,000+ updates a year, shaped by your feedback. Here’s a running log of what we’ve been building.

Changelog

What we’ve shipped lately.

A running log of the features, improvements, and fixes we roll out — driven by your feedback.

June 2026Improvement

Duplicate management timeframes

Choose how far back Shape looks for duplicate records, giving you more control over data cleanup and preventing unnecessary merges.

  • Configurable duplicate matching window
  • Better import flexibility
  • Cleaner CRM data
June 2026New Feature

Scheduled reports

Automatically generate and send reports on the day and time you choose.

  • Custom schedules
  • Automated delivery
  • Less manual reporting
June 2026Improvement

Outbound webhook reporting

Track outbound webhooks with new reporting tools that make integrations easier to monitor and troubleshoot.

  • View webhook activity
  • Easier troubleshooting
  • Better integration visibility
June 2026Improvement

API reporting endpoints

Access more reporting data directly through the Open API for custom dashboards and integrations.

  • Expanded reporting access
  • Better BI integrations
  • More available endpoints
June 2026Improvement

Expanded Open API fields

More CRM fields are now available through the Open API, making integrations more complete and reducing custom workarounds.

  • Additional field support
  • Richer integrations
  • Greater flexibility
June 2026New Feature

Azure Active Directory sign in

Organizations can now authenticate users through Microsoft Azure Active Directory.

  • Single Sign-On
  • Enterprise authentication
  • Simplified user management
May 2026Improvement

Trigger management through the API

Developers can now manage more automation settings directly through the Open API.

  • Expanded trigger support
  • Easier automation
  • More developer flexibility
May 2026Improvement

API search enhancements

Search records using additional fields, making integrations faster and more precise.

  • More searchable fields
  • Better matching
  • Faster integrations
May 2026Improvement

Email engagement insights

Track opens and clicks directly from list views without running reports.

  • Open tracking
  • Click tracking
  • Faster performance insights
May 2026New Feature

Email bounce management

Automatically flag bounced email addresses to improve deliverability and reduce failed sends.

  • Detect bounced emails
  • Prevent future delivery attempts
  • Protect sender reputation
May 2026Improvement

Email preview customization

Edit the preview text recipients see before opening your emails.

  • Better first impressions
  • More branding control
  • Improved engagement
May 2026Improvement

Flexible email senders

Choose the sender identity and email signature when composing emails.

  • Multiple sender options
  • Consistent branding
  • More flexibility
April 2026New Feature

Link shortener

Generate shortened links for email and SMS campaigns directly inside Shape.

  • Cleaner messages
  • Easier sharing
  • Better engagement
April 2026Improvement

Test email improvements

Send more accurate test emails that include signatures and real campaign formatting.

  • Better QA
  • Faster testing
  • More accurate previews
April 2026New Feature

Cross branch bulk email campaigns

Create and manage email campaigns across multiple branches from one place.

  • Multi-branch campaigns
  • Centralized management
  • Consistent messaging
April 2026Improvement

SMS conversation threading

See exactly which message a contact is replying to for clearer conversations.

  • Better conversation history
  • Easier follow up
  • Improved context
April 2026Improvement

Unread conversation improvements

Identify unread SMS conversations more quickly with an improved inbox experience.

  • Better visibility
  • Faster response times
  • Cleaner inbox
April 2026Improvement

Automated text refresh

Text conversations now refresh automatically without requiring a page reload.

  • Live updates
  • Less manual refreshing
  • Faster communication
March 2026Improvement

SMS character validation

Receive clearer feedback before sending messages that contain unsupported characters.

  • Prevent failed texts
  • Better error messaging
  • Improved reliability
March 2026Improvement

Mobile texting enhancements

The mobile experience now includes more of the texting features available on desktop.

  • Improved consistency
  • Faster communication
  • Better productivity
March 2026Improvement

Referral Partner performance reporting

Gain better visibility into your referral network with enhanced reporting and linked relationship insights.

  • Track partner performance
  • View linked referrals
  • Measure referral activity
March 2026Improvement

Linked Referral Contacts

Referral Partner records can now display related contacts, making it easier to see the full relationship at a glance.

  • Linked contact records
  • Better relationship visibility
  • Easier navigation
March 2026New Feature

Referral search across record types

Search for Referral Partners across more record types throughout Shape.

  • Expanded search
  • Faster record linking
  • Improved workflows
March 2026Improvement

Dashboard default settings

Administrators can now choose which dashboard users see by default when opening Reports.

  • Custom default dashboards
  • Better onboarding
  • Personalized reporting
February 2026Improvement

Dashboard management

Managing dashboards is now simpler with centralized dashboard settings and organization tools.

  • Easier administration
  • Better organization
  • Streamlined reporting
February 2026Improvement

Report scheduling enhancements

Schedule recurring reports with greater control over when they’re generated and delivered.

  • Flexible schedules
  • Automated reporting
  • Save time
February 2026Improvement

Reporting filters

More reports now support advanced filtering to help you find the data that matters faster.

  • More filter options
  • Faster analysis
  • Better reporting accuracy
February 2026Improvement

Duplicate Merge Insights

Duplicate merge reporting now provides more accurate source information and merge history.

  • Improved reporting accuracy
  • Better merge visibility
  • Cleaner audit history
February 2026Improvement

Report sorting improvements

Several reports now include better sorting options for faster analysis and easier navigation.

  • Better organization
  • Faster reporting
  • Improved usability
February 2026Improvement

User permission controls

Administrators now have more granular control over user permissions throughout Shape.

  • More permission settings
  • Better access control
  • Easier administration
January 2026New Feature

Feature-specific permissions

Control access to individual features without creating separate user roles.

  • Granular permissions
  • Better security
  • Simpler management
January 2026Improvement

Social account management

Social account access is now managed independently from CRM user permissions.

  • Separate permission controls
  • Cleaner administration
  • Better user management
January 2026Improvement

Credit permissions

Grant or restrict access to Credit features on a user-by-user basis.

  • User-based permissions
  • Improved security
  • Greater flexibility
January 2026Improvement

Role management

Creating and managing user roles is now more intuitive with expanded permission controls.

  • Easier role setup
  • More configuration options
  • Better visibility
January 2026New Feature

CRM import safeguards

Additional safeguards help prevent oversized imports from impacting system performance.

  • Smarter import validation
  • Improved stability
  • Better reliability
January 2026Improvement

Import field mapping

Expanded field mapping support makes importing data from other platforms easier.

  • More supported fields
  • Better migration accuracy
  • Faster onboarding
December 2025Improvement

Additional Lead Details fields

Customize Lead Details with more fields to support tracking, integrations, and custom workflows.

  • More configurable fields
  • Better organization
  • Expanded customization
December 2025Improvement

Marketplace updates

Marketplace templates and layouts have been refreshed for a cleaner, more consistent experience.

  • Updated designs
  • Improved usability
  • Better consistency
December 2025Improvement

Loan tab enhancements

The Loan Details experience has been improved with better syncing and expanded field support.

  • More synchronized data
  • Improved loan visibility
  • Less duplicate entry
December 2025Improvement

Blend integration enhancements

Additional loan information now syncs automatically between Blend and Shape.

  • More synced fields
  • Better data consistency
  • Reduced manual updates
December 2025Improvement

Credit workflow enhancements

Credit-related actions now include additional safeguards and improved workflow management.

  • Better validation
  • More reliable processing
  • Streamlined workflows
December 2025Improvement

Required field management

Administrators have more flexibility when configuring required fields for different workflows.

  • Better data consistency
  • Flexible configuration
  • Easier administration
November 2025Improvement

Policy management

Insurance policy types and related fields have been expanded for greater flexibility.

  • More policy options
  • Better organization
  • Improved data tracking
November 2025Improvement

Carrier information sync

Insurance carrier information now syncs more consistently across related records.

  • Better data consistency
  • Reduced manual updates
  • Improved accuracy
November 2025New Feature

Email campaign creator

Build and manage email blast campaigns directly within Shape without relying on external tools.

  • Create campaigns faster
  • Simplified campaign management
  • Improved email workflows
November 2025Improvement

Email signature management

Email signatures are now applied more consistently across templates, popups, and manual emails.

  • Consistent branding
  • Less manual editing
  • Better user experience
November 2025Improvement

Trigger confirmation prompts

Prevent accidental automation by confirming changes before disabling triggers with pending actions.

  • Prevent accidental changes
  • Better workflow safety
  • More admin confidence
November 2025Improvement

Conversation Center enhancements

Several usability improvements make navigating conversations faster and more intuitive.

  • Improved layout
  • Better conversation visibility
  • Faster navigation
October 2025Improvement

Lead search experience

Opening leads from search results is now faster and supports opening records in a new tab.

  • Faster navigation
  • Easier multitasking
  • Improved productivity
October 2025Improvement

Lead Log improvements

Lead activity logs are now sorted more accurately, making it easier to review recent activity.

  • Improved activity order
  • Easier auditing
  • Better visibility
October 2025Improvement

Marketing tracking fields

Expanded marketing attribution support gives teams more visibility into lead sources and campaign performance.

  • More tracking fields
  • Better attribution
  • Improved reporting
October 2025Improvement

CRM activity history

Additional activities and integration events are now recorded throughout the CRM timeline.

  • More complete history
  • Better visibility
  • Easier troubleshooting
October 2025New Feature

Custom report columns

Add additional columns to reports for quicker access to the information that’s most important to your team.

  • More report customization
  • Better visibility
  • Faster analysis
October 2025Improvement

Report exports

Report exports have been enhanced with additional fields and more accurate data.

  • Richer exports
  • Better accuracy
  • Improved reporting
September 2025Improvement

Loan milestone automation

Automation based on loan milestones is now more flexible and reliable.

  • More automation options
  • Better workflow accuracy
  • Less manual work
September 2025Improvement

CRM field mapping

Additional CRM fields can now be mapped during imports and integrations.

  • Expanded mapping
  • Better migrations
  • More supported fields
September 2025Improvement

Text notifications

Notification behavior has been improved to make it easier to stay on top of new conversations.

  • Better notification timing
  • Improved visibility
  • Faster responses
September 2025Improvement

Communication preferences

Communication preferences are now managed more consistently across calls, texts, and email.

  • Better preference management
  • Improved compliance
  • Consistent behavior
September 2025Improvement

DNC management enhancements

Do Not Contact preferences are now handled more consistently throughout the platform.

  • Better compliance controls
  • More consistent behavior
  • Improved automation
September 2025Improvement

Bulk record management

Managing large groups of records is faster with expanded bulk editing capabilities.

  • Faster updates
  • Save time
  • Simplified administration
August 2025Improvement

List customization

Configure list columns with greater flexibility to surface the information your team uses most.

  • Custom columns
  • Better visibility
  • Personalized workspaces
August 2025Improvement

Integration reliability

Behind-the-scenes improvements make integrations more reliable and consistent across connected systems.

  • Improved stability
  • Better synchronization
  • Fewer interruptions
August 2025Improvement

Loan data synchronization

More loan information now stays synchronized automatically across integrated platforms.

  • Better data consistency
  • Reduced manual updates
  • More accurate records
August 2025Improvement

Reporting performance

Reporting has been optimized to improve load times and responsiveness across large datasets.

  • Faster reports
  • Better performance
  • Improved usability
August 2025Improvement

Cross-module permissions

Permission settings have been expanded across more areas of Shape for greater administrative control.

  • More permission options
  • Better security
  • Easier administration
August 2025New Feature

Open records in a new tab

You can now open CRM records in a new browser tab, making it easier to multitask without losing your place.

  • Faster navigation
  • Compare records side by side
  • Less backtracking
July 2025Improvement

More helpful validation messages

We’ve improved validation throughout Shape to make it easier to identify and resolve issues before saving.

  • Clearer error messages
  • Faster troubleshooting
  • Less guesswork
July 2025Improvement

Faster conversation loading

Conversations now load more quickly, helping your team respond without unnecessary waiting.

  • Improved performance
  • Faster response times
  • Smoother experience
July 2025Improvement

Better notification visibility

Important notifications are easier to spot, helping you stay on top of customer activity.

  • More visible alerts
  • Faster follow up
  • Better awareness
July 2025Improvement

More intuitive report filters

Finding the right data is now easier with improved filtering across reports.

  • Refine results faster
  • Save custom views
  • Spend less time searching
July 2025Improvement

More flexible imports

Importing data is now more forgiving, with additional mapping options and smarter validation.

  • Easier migrations
  • Better field matching
  • Fewer manual corrections
July 2025Improvement

Smarter admin tools

We’ve streamlined several administrative settings to make configuring Shape faster and easier.

  • Simpler setup
  • Better organization
  • Less clicking
June 2025Improvement

Better list management

Working with large record lists is easier with improvements to sorting, filtering, and navigation.

  • Find records faster
  • Improved organization
  • Better productivity
June 2025Improvement

Performance enhancements

We’ve made ongoing performance improvements across the platform to keep Shape fast and responsive.

  • Faster page loads
  • Smoother workflows
  • Improved reliability
June 2025Improvement

Behind-the-scenes reliability updates

We’ve made dozens of improvements behind the scenes to increase stability and improve the overall experience.

  • Better system stability
  • More reliable workflows
  • Ongoing optimizations

No updates in this category yet.