Built for sales teams

Everything a rep needs to sell more, in one place.

  • Reach leads first. Auto-dial and text new leads in seconds, not hours.
  • Work a tighter pipeline. AI scoring surfaces who to call next.
  • Close without the busywork. Logging, follow-ups, and reminders run themselves.

Trusted by 100,000+ users since 2009.

app.setshape.com

My Pipeline

Search…+ New
New 6
Priya Nair
$18,400 · New lead
Hot
Marcus Lee
$9,200 · Website
New
Working 4
Dana White
$24,000 · Demo set
Call back
R. Osei
$12,850 · Follow-up
Hot
Won 9
Alvarez Group
$31,000 · Closed
Won
E
AI Calling Live · 00:42

“Hi Jim, this is Eva following up on your quote request. Is now a good time to chat?

Sentiment · Positive● Transferring
★★★★★ Rated 5 stars from 2,000+ verified reviews
LeaderG2 Reviews Top Rated ★Google Reviews Best ValueCapterra Front RunnerSoftware Advice Top PerformerSourceForge
Product tour

Everything you need to move a deal forward.

Lead Management

Be the first rep to reach every lead.

New leads are called and texted within seconds of hitting your CRM.

AI scoring surfaces your hottest opportunities so you always know who to call next.

Every lead routes to the right rep automatically, using your own rules.

Unworked leads are pulled back and reassigned before they go cold.

Drop unclaimed leads into shared pools where available reps can grab them.

Phone & Messaging

Have more conversations, from one screen.

Work through high lead volume without dialing a single number by hand.

Call from any record with recordings, voicemail drops, and automatic logging.

Send and receive texts with images, GIFs, and emojis right from the record.

Hand live prospects to the right rep without losing the conversation.

Show a local number to lift answer rates on cold leads.

CRM

See every deal, and what to do about it.

Track every opportunity through custom stages from first contact to closed.

Every call, text, email, and note in one complete history.

Follow-ups, reminders, and appointments so nothing gets overlooked.

Manage calls, texts, and emails from one centralized inbox.

Customers, prospects, and referral partners in one CRM.

Shape AI

Let AI carry the repetitive work.

AI calls, qualifies, books meetings, and warm-transfers ready prospects to you.

AI answers questions, nurtures leads, and schedules appointments around the clock.

Every call is transcribed, scored, and summarized with next steps.

Score every lead on engagement and buying intent, automatically.

Analytics

Know your numbers in real time.

Monitor pipeline, activity, and performance as it happens.

Real-time rankings on calls, deals, and revenue to keep the floor motivated.

Forecast revenue and pipeline health with live data.

Build reports to measure what matters and coach with evidence.

Shape AI Suite

AI that turns speed into closed deals.

The moments that decide a deal — the first callback, the after-hours follow-up, the right lead at the right time — are the ones a busy rep misses. Here’s how Shape AI wins them for you.

LIVEAI Answering
Shape AI: Jennifer is helping another customer right now. Would you like me to schedule a callback with her today?
Dana: Yes, this afternoon works.
PositiveSentiment
92Call score
BookedOutcome
I’m interested but have a few questions.
I’d be happy to help. If you’d like, I can also schedule a meeting with one of our specialists.
Yes please, tomorrow afternoon would be great!
Shape AI Replying · Real-Time Messaging
Sentiment
Positive
Intent
High
Call summary

Customer is interested in getting started and requested a follow up this week. Ready for outreach.

Next steps · auto-detected
Book the demo
Create follow-up task
Send recap email
J
Jordan SullivanNew lead · High intent
92Lead Score
Scored against your criteria + Shape AI
Profile Match
FIT
Opportunity Size
FIT
Decision Maker
FIT
Recent Engagement
AI
Buying Intent
AI
AI Confidence
AI
Why teams choose Shape

The parts of the job reps actually feel.

Less time on data entry and dialing. More time in conversations that close.

bolt

First to respond

When a lead comes in, Shape dials and texts before your competition even sees it.

dialer

More dials, less friction

The power dialer keeps you talking instead of typing numbers.

task

Nothing slips

Automated tasks and reminders catch the follow-up you’d otherwise forget.

insight

Coaching that’s specific

AI call scores and summaries show exactly where deals are won or lost.

phone

Mobile-ready

Take calls, texts, and updates from the Shape app anywhere.

leaderboard

A little competition

Live leaderboards turn activity into momentum across the team.

FAQ

Questions, answered.

The things sales leaders ask before they switch. Still wondering something? Book a demo and we’ll walk you through it live.

Most teams go live in a couple of weeks, not months. Your implementation specialist builds a launch plan, migrates your data, configures your pipeline and automations, and trains the team before you go live.

Yes. Shape offers native integrations, an open REST API, real-time webhooks, and no-code connectors through Zapier and Make — so it fits the stack your team already runs on.

It does. Shape AI calls and texts in a natural voice, qualifies leads, answers questions, books meetings, and warm-transfers ready prospects to a rep — and it works after hours so no lead waits.

Live dashboards, leaderboards, and reporting give you real-time visibility into calls, activity, and pipeline, so you can coach with evidence and keep the floor competitive.

Shape scrubs against DNC lists, tracks consent, supports 10DLC registration, and logs every call and text automatically — so your team’s outreach stays defensible.

Shape replaces 10+ separate tools, so most teams spend less overall. Pricing depends on your team size and the features you need — book a demo for a tailored quote.

Ready when you are

Give your reps
an unfair advantage.

See how Shape puts calling, texting, pipeline, and AI in one place so your team responds faster, works more leads, and closes more deals.

<1 minspeed to contact
10+ hrssaved per rep / week
3.1×average CRM ROI
Personalized live demo · No obligation
★★★★★

“The system has all the features we need to run our business smoothly, and the support has been excellent. It makes a big difference having a CRM that not only works but comes with a team that truly helps.”

Ezrea WalshDeep Blue Mortgage
★★★★★

“Shape has been fantastic to work with. They helped get my system up and running quickly and made the whole process smooth and stress free. Highly recommend.”

Meredith FranceFrance Lending Group