Connect Shape to everything you use.
- Native connections. Popular tools link in a few clicks.
- Automate across apps. Zapier and webhooks move data for you.
- Build anything. A documented open API for full control.
Trusted by 100,000+ customers since 2009.
Integrations
New lead posted via webhook from a partner tool — created and routed in Shape instantly.
Shape plays well with your whole stack.
Connect natively, automate with Zapier and webhooks, or build exactly what you need on the API.
Popular tools, a few clicks away.
Link the apps you already use with native integrations—no code, no middleware.
- ✓ Native integrations
- ✓ Connect in clicks
- ✓ Two-way sync
Reach 5,000+ apps.
Use the Zapier app to move data between Shape and thousands of tools—no developer needed.
- ✓ 5,000+ apps via Zapier
- ✓ Trigger and action steps
- ✓ No-code automation
Real-time event push.
Fire webhooks on events—or receive posts—to keep systems in sync instantly.
- ✓ Outbound event webhooks
- ✓ Inbound posting URLs
- ✓ Real-time sync
lead.created → POST to partner.
Synced in real time.
Full control for developers.
A fully documented REST API lets your team build custom integrations and workflows.
- ✓ Documented REST API
- ✓ API keys and scopes
- ✓ Push and pull any data
Ingest leads from anywhere.
Direct posting URLs pull leads straight from providers into the CRM, de-duped and routed.
- ✓ Direct provider posting URLs
- ✓ Auto de-dupe on intake
- ✓ Routed on arrival
One CRM, wired into everything.
Integrations make Shape the hub of your stack. Pull leads into lead management, trigger workflows from outside events, and push data anywhere—so every tool stays in sync automatically.
From data silos to a connected stack.
Without open integrations
- Data copied between tools by hand.
- Leads stuck in provider portals.
- No way to trigger outside systems.
- Developers blocked by a closed platform.
- Syncs break and go stale.
- Every new tool is an island.
With Shape integrations & APIs
- Data flows automatically between tools.
- Provider leads post straight in.
- Webhooks trigger systems in real time.
- A documented open API for anything.
- Reliable two-way sync.
- Every tool connected to one hub.
The part most CRM projects get wrong.
Software rarely fails because of features. It fails because nobody configured it around how the team actually sells.
Your fields, stages, and automations are built to match your workflow rather than a generic template.
Instant answers from Shape AI, and real product experts by phone or email when the answer needs a human.
Role-based courses and live sessions so managers, reps, and admins each learn the part they need.
Integrations & API questions, answered
How does Shape connect to other tools?
Through native integrations, a Zapier app for 5,000+ apps, inbound and outbound webhooks, direct lead-provider posting URLs, and a fully documented open API—so you can connect almost anything.
Does Shape have an open API?
Yes. Shape offers a fully documented REST API with keys and scopes, so your developers can read and write data and build custom integrations and workflows.
Can I use Zapier?
Yes. Shape’s Zapier app lets you move data between Shape and thousands of apps using no-code trigger-and-action steps—no developer required.
Can leads be posted in from providers?
Yes. Direct posting URLs and webhooks pull leads straight from providers like LendingTree and Free Rate Update into the CRM, where they’re de-duped and routed automatically. See Lead Management.
What can I automate with integrations?
Almost anything—sync contacts, push events to other systems, trigger internal workflows from external actions, and keep your stack in real-time sync. See Workflow Automation.
Is data exchanged securely?
Yes. Integrations and API access use secure, authenticated connections backed by enterprise-grade security, encryption, and compliance standards including SOC 2, HIPAA, and PCI.
Make Shape the hub of your stack.
See how native integrations, Zapier, webhooks, and an open API connect Shape to everything you use—so data flows automatically.
“This software has been a game changer. We’re a few months in and already more productive and more organized than ever before! Alex has gone above and beyond in our onboarding process helping us make this powerful tool our own. For a tech novice who needs his hand held sometimes I have been comfortable with each step of the process.”
Benjamin KonoMy Smart Team