This video walks through ShapeUI, Shape’s customizable interface designed to simplify your workflow by putting the exact fields you need in one clean, easy-to-use tab. Instead of jumping through multiple sections to gather borrower details, ShapeUI brings everything together so you can qualify leads faster and with fewer clicks.

The Challenge With Default UI Tabs

In a standard CRM layout, fields are grouped into multiple tabs. You might have:

  • Contact info
  • Loan details
  • Property information
  • Notes
  • Application data

The information is all there, but you may need to move back and forth to fill out fields, check borrower details, or confirm data.
Shape includes a Guidelines tab that summarizes helpful borrower information, but that tab is read-only. You can review details, but you can’t edit anything from that screen.

What ShapeUI Solves

ShapeUI is designed to remove unnecessary navigation and give you a single streamlined location to collect, view, and update key data.

ShapeUI offers

  • One consolidated tab with all essential fields
  • Editable fields (unlike the read-only Guidelines tab)
  • Personalized layouts built specifically for your workflow
  • Dynamic fields that expand or collapse based on your choices
  • Faster qualification without searching through multiple tabs

This means you spend less time navigating and more time engaging leads.

A Custom Tab Built for Your Workflow

When ShapeUI is enabled, you’ll have a dedicated streamlined tab tailored to your needs.
It can include fields for:

  • Name, email, phone number
  • Preferred name
  • Date of birth
  • Loan details
  • Borrower goals
  • Co-borrower information
  • Any custom fields your team relies on

The layout is fully customized with your team, so the information you need is always right in front of you.

Dynamic Fields for a Cleaner Experience

ShapeUI can display additional fields based on your inputs.
For example:

  • Toggle Add Co-Borrower
  • New co-borrower fields appear instantly
  • Turn it off and the fields collapse again

This keeps the screen clean and uncluttered, only showing the fields relevant to the scenario.

One-Click Saving and Syncing

Once you complete the form in ShapeUI, clicking Save updates every connected field across the contact record.
No need to hunt for where a field lives. Everything syncs from one tab.

Different UI Styles Available

ShapeUI can be built in several formats:

1. Single-screen layout

All fields on one page. Most common and fastest to use.

2. Application-style flow

Users fill out one block at a time, clicking Continue to advance.

3. Guided hybrid format

Includes instructional text, borrower goals, and structured prompts for sales conversations. Your UI can be as simple or as guided as your team prefers.

Embedding Tools Directly Into Shape

ShapeUI also supports embedding external tools right inside your CRM.
Examples from the video:

  • Zillow
  • LendingPad
  • Loansifter
  • Handwrytten

This reduces the need for multiple tabs or windows. You can research, qualify, and manage data all from one interface.
Requirements for embedding

  • The tool must be web-based
  • The provider must allow embedding
  • Shape will contact the vendor if permission is required

If you’re not sure whether a tool can be embedded, the Shape team is happy to check.

Why ShapeUI Makes Your Day Easier

ShapeUI is built to reduce friction in your workflow. It helps you:

  • Qualify leads faster
  • Enter data without tab-hopping
  • View all key information in one place
  • Reduce training time for new team members
  • Work more efficiently with fewer screens

If you want to explore ShapeUI or need help designing your ideal layout, reach out to the Shape team anytime.