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Compare Surefire vs Shape

Surefire vs. Shape

Surefire

The right product shouldn’t lock you in with contracts, it should lock you in with satisfaction. Month to month contracts allow you to increase or decrease users and cancel contracts according to your needs. Why should you, or anyone in your organization, pay for something you don’t want, need, or that doesn’t work for you?

 

Surefire only provides annual contracts so for a single user charged at $150/user on an annual contract, the minimum user commitment available with Surefire is $1,800. This price does not include phone functionality.

 

Shape has month to month contracts available to suit your business’ needs. This price include phone functionality.

 

Surefire

$1800

Shape

$99

If the phone feature is added (all mortgage brokers should use an integrated phone), Surefire charges an additional $49/month to use the feature while Shape has a phone system with over 30 features (intelligent call routing, barge/whisper, HUD, full IVR, etc.) that Surefire does not have, and it is still less expensive than Surefire’s phone, which does not have those features. Our motto stays the same: the right product shouldn’t lock you in with contracts, it should lock you in with satisfaction.

 

Surefire only provides annual contracts so for a single user charged at $150/user + $49/user on an annual contract, the minimum user commitment available with Surefire is $2,388.

 

Still just $99.

Surefire

$2,388

Shape

$99

Shape’s dialer has over 30 features (intelligent call routing, barge/whisper, HUD, full IVR, etc.) and is less expensive than Surefire’s phone, which does not have those features.

 

Surefire charges $49/month to activate/use their phone and it comes with 1,500 minutes (~$.033/minute). They charge $.04 for each additional minute.

 

All minutes are a simple and transparent $.03 per minute.

Surefire

$.033 ($.04 for addtl.)

Shape

$.03

The additional $49/month that Surefire charges comes with 1,500 minutes. Shape charges a simple and transparent $.03/minute so if you used exactly 1,500 minutes that’s an additional $45/mo.

 

Surefire charges $150/user per month for the CRM + $49/user per month for the phone.

 

$99/user + 1,500 dialer minutes.

Surefire

$199

Shape

$144

Both systems charge a per text fee. Surefire’s starting price per text is over 3X the price per text that Shape charges.

 

Surefire has a tiered pricing system for texts. The starting price is $.06/text up to 100,000 texts, then it’s: $.055/text: ~100-200k texts $.050/text: ~200-300k texts $.045/text: ~300k+ texts

 

All texts are always just $.02 per text.

Surefire

$.06/text

Shape

$.02/text

To properly compare the two systems we have shown the all-in monthly pricing for a system with phone and texting capabilities, and phone minutes/texting usage for an average loan officer or broker closing 5-10 loans per month with Shape.

 

$150/user + $49 for phone activation (includes 25 hours of phone) + 15 hours of addtl. phone + 4,000 texts ($240!).

 

$99/user + 40 hours of phone and 4,000 texts.

Surefire

$475

Shape

$251

Instantly analyze 700+ data points to contact only the leads with the best chance of closing. Benefits of ShapeIQ: -Prioritize contacting leads with only the highest expected value (probability of closing x loan amount) -Increase conversion % -Increase monthly closed loan volume -Reduce time spent on leads that won’t close.

 

Surefire does not have ShapeIQ or any A.I. based lead scoring.

 

ShapeIQ uses data from over $10 billion of closed loans, 15+ years of data, and your business data (which users have highest close %, what types of loans do you close best etc.) to maximize your team’s productivity.

Surefire

Shape

If you can’t generate leads, all the websites, landing pages, and marketing materials in the world won’t help you close deals. Online targeted advertising allows you to show ads specifically to records in your system or based on certain traits. Click through rates for these ads can be 10x higher than normal display ads, and pairing retargeting ads with Shape e-mail campaigns can boost chances for a sale by over 50%.

 

Surefire does not have the ability to run display ads or facebook or google advertising from within their system.

 

Shape allows you to show ads directly to people (leads, accounts, records, etc.) in your Shape account.

Surefire

Shape

A native client portal or POS, is vital to a mortgage broker, and is one that does not have to be integrated or setup with a third party or additional software. A native POS provides your client’s a way to securely apply and submit personal information (financials, social security etc.) along with closing documents (drivers license, bank statements, etc.)

 

Surefire does not have its own client portal or POS and this must be purchased from a separate company, typically at a cost of $79 or more per month.

 

Shape’s client portal (POS) allows you to customize your needs list with information and documentation you require to close a deal and also remarket any uncompleted applications.

Surefire

Shape

When a lead dials your company, being able to intelligently program call routing can boost conversions over 50%. Choose from ring-all (rings all users), roundrobin (rings users in an order), or groups (build intelligent groups i.e. departments etc.). Or select top performing users to receive calls based on rules you set.

 

Not available with Surefire.

 

Enterprise level intelligent call routing and IVR functionality available with Shape.

 

 

Surefire

Shape

Call recording is important so that you can track and evaluate communications. Instantly record and easily listen to live or past phone calls to refer to specific factual information, and use them for training, quality assurance, and compliance purposes.

 

Surefire CRM does not have the ability to record calls.

 

Shape’s enterprise phone system can record all calls and store them.

Surefire

Shape

Everything your mortgage company needs

Marketing Suite

Maximize your mortgage marketing efforts with our purpose-built suite. Generate more leads, close more loans and enhance customer engagement from application to post-close.

Leverage our pre-built email, text, video and campaign templates, co-brand with realtors and referral partners and send newsletters at ease.

Borrower Portal

Use Shape's brandable borrower portal to provide a professional customer experience. Get more applications, provide a secure platform for customers to gather information, upload sensitive documents, and close more loans.

Deploy Shape’s e-mail and text automation to send reminders to your borrowers to complete their application and let the software do the tedious follow-up required to optimize your pipeline.

LOS Integrations

Seamlessly sync and share data between your Loan Origination System (LOS) and Shape. Reduce manual data entry and mitigate the common struggles of loan officers including duplicates, missing requirements, or errors in data.

We API with your LOS to dynamically update contact information, loan applications, loan statuses, documents, and any other relevant information.

Realtor & Partner Referrals

Send beautiful co-branded e-mails, flyers, and landing pages with your realtors and partners. Create transparency for your partners through pipeline views, automated notifications, and increase opportunities through engagement and collaboration.

Provide a professional co-branded borrower portal and leverage Shape's many partner and referral management features to maximize the ROI of your closed loans.

Tasks & Calendar

Shape's task management kanban or list view makes it easy to work through your task list. Turbocharge your efficiency and collaborate with team members to make working your daily tasks a breeze.

Seamlessly sync your Google and Outlook calendars to Shape to make managing your events even easier. Manage your team on one shared calendar and automate scheduling.

Prioritized Views

Simplify your loan officers' days by taking the guesswork out of what the best sales opportunities are to contact. Work smarter by automating your sales pipeline and creating the best closing opportunities among your leads.

Set your team up for success with Shape's ready-made views, or create your own customized views. Stop using dated workflows and get automated.

Use Shape on the go with our mobile app

Use Shape's mobile app to take your work on the go with you. Download the mobile app in the App Store or Google Play.

Integrate with thousands of your favorite apps

Trusted and loved by 21,000 users and growing

4.8/5 ―

from 1.014 reviews

What our customers say

"After 25 years I've finally found the CRM that has helped me reduce cost and increase revenue."

Brady Webb, CEO American Mortgage Solutions Inc.

Source: Shape G2 reviews

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Trusted and loved by 21,000 users and growing

4.8/5 ―

from 1,014 reviews