How to Run a SMART Business
What is a SMART Business?
Consider, if you will, the staggering fact from a Nucleus Research study that over 91% of businesses with more than 11 employees use a CRM (2). Now, compare that statistic with this one: just 50% of companies with 10 employees or less use a CRM. Even worse? Only 18% of first-year businesses adopt a CRM.
How can you expect to grow if you cannot effectively and efficiently service your leads and clients? Instead of consistently putting in extra hours, hiring more staff, or repeating the same work over and over again, it’s time to become a SMART business that runs on a CRM.
Hoping your sales team follows up with a prospect before your competition snags them, or doing manual data entry on every incoming new prospect? Use a CRM.
Benefits of a Streamlined Business
Spend less money on a bunch of different software tools $$$
Build repeatable, consistent sales and client onboarding processes
Spend less time doing manual client tasks and data entry
Keep tabs on your business all in one place
Tired of pouring money into ineffective lead channels online, not knowing what kind of client prospects convert the best, or how efficient every member of your team is? Use a CRM.
Benefits of Measuring Your Metrics
Understand your top converting lead sources
Use your marketing budget more effectively for best ROI
Get insight into your top clients to help nurture relationships and boost referrals
Manage your team with more transparency and insight
Still manually following up with every prospect, waiting on an engagement letter, proposal, or a contract to get signed? Tirelessly sending email after email asking for your clients to pay you? Use a CRM.
Benefits of Automating Your Business
Puts frequent tasks, like client follow-ups or billing requests on autopilot so you can focus on more important matters
Frees up your staff’s bandwidth to focus on client care
Keeps projects moving forward without heavy lifting
Allows you to give high-touch customer service without the high time investment
Your current CRM is missing the key features and integrations you know you need to succeed? Don’t want to be on the wrong side of the 50% of your competitors who are using CRMs to power their success? Use a CRM.
Benefits of Reimagining Your Business With a CRM
More and more services moving online, don’t get left out in the cold
Younger generations with spending power prefer vendors who have online services
Integrate all the tools you already use into one centralized hub
Tired of investing money into ad spend on channels that don’t convert? Wish you could send better, more targeted email marketing to prospects and clients to nurture relationships that generate more profit? Use a CRM.
Benefits of Running a Targeted Business
Stay organized on every client and project detail of your entire business
Know which marketing channels work and which are a waste of money
Segment and nurture prospects and clients with different messaging and calls to action
Create a more personal feel for your clients
Some other stats from the Nucleus Study you should consider:
For every $1 you invest in a CRM, you earn back $8.74 - an ROI of 771%
47% of CRM users say that using one helps significantly retain more customers
47% of CRM users also say that using one helps them boost customer satisfaction
65% of companies who use a CRM meet or exceed sales expectations