Email tracking reporting gives you valuable insights and metrics (such as open rates, click-through rates, bounce rates, and unsubscribe rates) as well as campaign performance over time. Businesses can use email tracking reports to improve email marketing strategy and take action to adjust, optimize, and create more powerful campaigns to drive your business forward. In addition, businesses can build and send high quality newsletters, emails, and drip campaigns with pinpoint accuracy and stay connected with leads to nurture new relationships.