Zillow Group Marketplace

Zillow Group Marketplace, Inc. (ZGMI) is Zillow’s mortgage marketplace business, connecting high‑intent borrowers with a curated network of lenders through Zillow’s trusted real‑estate platform.

Mortgage lenders connecting with high-intent Zillow home buyers through Zillow Group Marketplace

Products and Services:

The core of Zillow Group Marketplace is ZGMI Connect, which delivers qualified, opted-in borrower inquiries to participating lenders for timely outreach. Connect is our primary, scalable channel—built to help lenders turn high-intent Zillow demand into meaningful customer relationships.

Partner Approach:

ZGMI partners with a focused network of lenders who share our commitment to consistency, performance, and exceptional consumer experiences. We prioritize alignment across products, coverage, and operations—ensuring every borrower’s journey reflects Zillow’s standards of trust and quality.

Through shared best practices, dedicated support, and actionable insights, ZGMI helps lenders increase contact and conversion while strengthening relationships with home-ready borrowers.

How It Works:

As home shoppers explore financing within Zillow’s trusted real estate experience, qualified borrower inquiries seamlessly flow through ZGMI Connect to our network of lender partners. This integration enables faster responses, stronger borrower engagement, and a smoother path from curiosity to closing.

Lenders partnering with ZGMI can expect:

Licensing and Compliance:

ZGMI operates as a licensed mortgage broker (NMLS #1303160) under Zillow’s regulated business standards. Our marketplace programs follow clear compliance and quality protocols—providing lenders and borrowers alike with confidence in every interaction.

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Partner Rating

Blue Stars

Company Info

Year Founded: 2014
City, State of Corporate Headquarters: 2600 Michelson Drive Suite 834, Irvine, CA 92612

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