ActiveProspect

ActiveProspect provides a comprehensive solution for consent-based marketing, enabling businesses to verify and document consumer consent, streamline lead acquisition, and ensure compliance with regulatory standards.

ActiveProspect empowers businesses to conduct ethical, compliant, and effective marketing campaigns, ultimately driving growth and fostering long-term customer relationships.

Values:

Transparency and Trust: ActiveProspect places a high emphasis on building trust through transparency. By ensuring all consumer interactions are based on documented consent, the company fosters a trustworthy environment for both businesses and consumers.

Compliance and Accountability: Compliance with legal standards, particularly around consumer consent (such as TCPA compliance), is a core value. ActiveProspect ensures that businesses can document and prove consumer consent, reducing legal risks and promoting ethical marketing practices.

Customer-Centric Innovation: The company is dedicated to continuous innovation, driven by the needs of its customers. This includes developing new tools and features that enhance the efficiency and effectiveness of consent-based marketing strategies.

Integrity and Ethics: ActiveProspect operates with high ethical standards, ensuring that all marketing activities respect consumer rights and preferences. This commitment to integrity is evident in their rigorous consent documentation processes.

Quality and Performance: Delivering high-quality, reliable solutions is central to ActiveProspect’s mission. The company aims to provide performance-driven tools that help businesses optimize their lead acquisition and marketing processes.

Capabilities:

Lead Certification with TrustedForm: ActiveProspect offers TrustedForm, a tool for obtaining independent lead certification. This helps businesses document express written consent and gain insights into the origin of their leads, which is crucial for legal compliance and campaign optimization.

Real-Time Lead Filtering and Enhancement: LeadConduit, another key product, enables businesses to filter and enhance leads in real-time. This ensures that only high-quality, compliant leads are passed on to sales teams or lead buyers, improving conversion rates and marketing ROI.

Integration and Automation: With LeadsBridge, ActiveProspect facilitates seamless integration of marketing workflows with major ad platforms and CRM systems. This automation boosts productivity by targeting custom audiences and tracking conversions more effectively.

Scalable Lead Acquisition: ActiveProspect’s platform is designed to scale lead acquisition efforts across multiple channels. By sitting between lead sources and sales systems, it ensures that businesses can capture and manage leads efficiently, regardless of volume.

Legal Risk Mitigation: The company's tools are built to mitigate legal risks by providing proof of consumer consent. This is particularly important in sectors where regulatory compliance is critical, such as financial services, insurance, and home services.

Optimization of Marketing Efforts: ActiveProspect helps businesses make data-driven decisions to enhance lead quality and optimize purchasing decisions. This is achieved through real-time data analysis and the ability to filter out non-compliant or low-quality leads.

Extensive Support and Resources: The company offers a wealth of resources, including webinars, whitepapers, case studies, and a dedicated support community. These resources help businesses stay informed about industry trends and best practices, ensuring they can maximize the value of ActiveProspect’s solutions.

Customization and Flexibility: ActiveProspect’s solutions are highly customizable, allowing businesses to tailor their lead acquisition and consent verification processes to their specific needs. This flexibility ensures that companies of all sizes and industries can benefit from their platform.

Global Reach and Experience: With nearly two decades of experience and a global customer base, ActiveProspect has the expertise to support businesses worldwide. Their extensive network of integrations and partnerships further enhances the capabilities of their platform.