The AI CRM built to grow your auto business.
- Capture every lead. From Google, Instagram, and your site, automatically.
- Quote and book faster. Follow up until the job is on the calendar.
- Turn one job into many. Repeat and membership campaigns on autopilot.
Trusted by 100,000+ customers since 2009.
“Hi Jim, this is Eva from Acme Inc. I’m following up on your recent inquiry. Is now a good time to chat?“
Your all-in-one auto business platform.
From capturing leads and quoting jobs to marketing, communication, automation, AI, and reporting, Shape brings the growth side of your auto business together in one connected platform.
Marketing that keeps your bays full.
Reach new customers and past clients with campaigns and content built for auto services.
- ✓ Pre-built email and text campaigns
- ✓ Ready-to-post before-and-after social
- ✓ Seasonal and membership promos
Call, text, and email from one place.
Reach customers however they prefer, with every conversation tracked automatically.
- ✓ Two-way texting with your business number
- ✓ Built-in calling with automatic logging
- ✓ Email that syncs to every customer
Every lead and customer in one place.
Manage leads, quotes, and bookings with speed-to-lead automation so no job slips away.
- ✓ Speed-to-lead: new leads contacted in seconds
- ✓ Automated quote and booking follow-up
- ✓ A pipeline from lead to booked job
Landing pages that book jobs.
High-converting pages and forms we design and build for you — every request lands in your CRM.
- ✓ Quote-request intake forms
- ✓ Instant lead capture into your CRM
- ✓ Book jobs right from the page
A portal for quotes and sign-off.
Give customers a branded space to review quotes, approve, and sign.
- ✓ Share quotes and packages
- ✓ Collect approvals and e-signatures
- ✓ Syncs to your CRM automatically
Stay on top of every follow-up.
Built-in tasks and calendar sync keep every quote follow-up and booking organized.
- ✓ Automated tasks and reminders
- ✓ Checklists by stage
- ✓ Calendar sync with Google and Outlook
See what’s growing your shop.
Track leads, quotes, and repeat business by source and campaign.
- ✓ Track leads, quotes, and booked jobs
- ✓ See which sources convert
- ✓ Simple, clear dashboards
Explore the features detailers and shops love most.
Capture every lead. Book more jobs.
Pull leads from Google, Instagram, Facebook, and your site.
Auto-text and call new leads the moment they inquire.
Assign leads by service, location, or tech.
Merge duplicate leads so your data stays clean.
See every lead from inquiry to booked job.
One platform that grows with your shop.
Track leads, customers, quotes, and history in one place.
Give techs, front desk, and owners the right access.
Shape the CRM around your services and jobs.
See what your whole team is working on in real time.
Run shops and mobile units from one login.
Connect the tools you already use.
Auto-capture leads from Google and Instagram.
Connect Gmail, Outlook, Calendly, and more.
Connect Shape to virtually any tool.
Build workflows with Zapier, Make, and more.
Two-way sync with Google and Outlook.
Marketing that shows off your work.
Create before-and-after posts, promos, and emails.
Send one-off or automated campaigns to any list.
High-converting pages we design and build for you.
Schedule and publish across your social accounts.
Launch proven auto-service campaigns in a few clicks.
Turn happy customers into new ones.
Track customers and partners who refer you.
Automatically ask happy customers for referrals.
Prompt customers to leave reviews after a job.
Reward repeat customers and members.
Bring lapsed customers back with automated offers.
Text customers. Book more jobs.
Text customers quotes, photos, and updates.
Auto-remind customers about upcoming and due services.
AI answers questions and books jobs 24/7.
Text your customer list about promos and openings.
See opens, clicks, replies, and opt-outs.
Calling that gets picked up.
Call any lead in one click, with automatic logging.
Show a local number to lift answer rates.
Record and review calls for training and quality.
Leave pre-recorded voicemails in one tap.
Know which ads and sources drive the most calls.
Stay compliant without the headache.
Track opt-ins and honor opt-outs automatically.
Respect internal do-not-contact lists on every send.
Keep your business texting registered and deliverable.
Verify emails before you send to protect your reputation.
Every message and consent logged for your records.
Know what’s growing your shop.
Watch leads, quotes, and booked jobs in real time.
Track quote-to-book and revenue by service.
See which sources and ads actually pay off.
Track repeat and membership rates.
Motivate your team with friendly competition.
AI that books jobs while you work.
When a lead texts after hours or your team is heads-down on a car, Shape AI replies, answers questions, sends a quote, books the job, and follows up — so you never lose a customer to a missed message.
Customer is interested in getting started and requested a follow up this week. Ready for sales outreach.
Connect your entire auto business toolkit.
Shape is built to be your all-in-one auto business growth platform, but when you need to connect the tools you already use, native integrations, webhooks, Zapier, and our open API make it easy.
Connect instantly with the tools your business already uses every day.
Explore integrations → BuildOpen APIBuild custom integrations and automate data with our fully documented REST API.
See what’s possible → AutomateWebhooksTrigger real time updates and keep your systems connected as data changes.
Learn more → ExtendNo Code AutomationConnect Shape to thousands of apps with Zapier, Make, and other no code platforms.
Explore automation →Your business doesn’t stop at the shop.
Whether you’re on a mobile job, between details, or out on a call, the Shape app keeps your leads, quotes, and follow-ups in your pocket.
- Text or call a lead the second they inquire
- Never miss a new lead, quote, or follow-up
- Run your pipeline from anywhere
Built for every stage of growth.
Whether you’re a solo operator, a growing shop, or a multi-location group, Shape scales with your auto business so you book more jobs and keep more customers at every stage.
Why auto shops choose Shape
Built to support bigger teams, multiple shops and mobile units, and higher lead volume.
- Capture leads from every source
Google, Instagram, and your site in one place
- Speed-to-lead automation
New leads contacted in seconds
- Automated quote follow-up
Every quote followed up until they book
- Role-based dashboards
Custom views for techs, front desk, and owners
- Full pipeline visibility
See every lead from inquiry to booked job
- Centralized communication
Call, text, and email from one platform with tracking
- Retention reporting
Track repeat and membership by location
- Multi-location management
Run every shop and mobile unit from one login
- Built-in marketing tools
Email, text, landing pages, and social
- Scales as you grow
Add users and locations without switching systems
Why detailers choose Shape
Perfect for solo operators and growing shops who want more repeat business.
- Simple, powerful lead management
Every lead, quote, and customer in one place
- No IT team required
Get set up fast without a complicated implementation
- Built-in call, text, and email
Reach customers right from each record
- Automated quote and booking follow-up
Never lose a job to slow follow-up
- Easy-to-use pipeline
Track every job from lead to booked
- Marketing tools built in
Landing pages, campaigns, and social
- Repeat and membership campaigns
Turn one wash into a membership
- Everything logged automatically
Calls, texts, emails, and notes in one timeline
- Affordable and fast to launch
Be up and running in days, not weeks
- Built for busy operators
Automate follow-up so you can work
Getting started is the easy part.
Onboarding, real human support, and ongoing resources — built to get your team live fast and keep you moving long after.
Up and running in days, not weeks.
A guided, white-glove onboarding experience that helps your team get up and running quickly—without the complexity, confusion, or guesswork.
- Dedicated implementation specialist
- We migrate and organize your data
- CRM tailored to your workflow
Meet your implementation specialist and build your launch plan.
We securely migrate and organize your existing data.
Your CRM, automations, and workflows are tailored to your business.
Go live with confidence after hands-on training and final review.
Help that doesn’t stop after launch.
Get instant answers from Shape AI anytime, or connect with a real product expert by phone or email whenever you need personalized help.
- 24/7 AI support with instant answers
- Real product experts by phone or email
- A dedicated account manager for the life of your account
- Support guides and video tutorials
- Live webinars and personalized training
Never wait for help.
Shape AI provides instant answers, guides you step by step, and gets you moving faster whenever you have a question.
Keep getting more from Shape.
Whether you’re training new hires or mastering advanced features, our live training, self-paced courses, and expert resources help your team get more value from Shape every day.
- New learning opportunities every week
- Resources for every role and experience level
- Learn at your own pace, anytime
- Keep your team up to date with new features
- Expert help when you need it
Free live sessions with Shape experts every week.
Structured training for every role and skill level.
On-demand tutorials, walkthroughs, and support articles.
Need extra help? Hire our experts for custom projects and hands-on assistance.
Built to earn your trust from day one.
Your data is protected with enterprise-grade security, encryption, independent audits, and compliance standards trusted by businesses in regulated industries.
Visit our Trust Center →Skip the complexity. We’ll manage your 10DLC registration so your business texting stays compliant and delivers reliably.
Learn more →From a stack of systems to one platform.
Shops end up running a CRM, a phone system, a texting tool and a marketing platform side by side. Shape is all of it in one place, and connects to the tools you already pay for.
Your CRM, phones, texting, quoting and marketing run as one system, under one login for advisors, techs and managers.
Google, Instagram and Facebook leads land directly in your pipeline instead of sitting in a DM or an inbox nobody owns.
Customers approve work and sign from their phone, so nobody is chasing an authorisation by voicemail.
One wash or one service becomes a recurring plan, with reminders that run whether or not anyone remembers to send them.
Our team configures the build and launches it, and support knows how a shop actually runs.
Without Shape
- A login for every tool
- Leads buried in DMs and inboxes
- Quotes chased by voicemail
- Repeat work forgotten
- Set it up yourself
With Shape
- One login for everything
- Every lead in one pipeline
- Approvals signed in the portal
- Memberships on autopilot
- We configure and launch it
Growing an auto business is hard.
Your CRM shouldn’t be.
Stop losing leads to slow follow-up and one-and-done customers. Shape puts your lead capture, quote follow-up, marketing, and repeat business in one place — so you book more and keep more.
Leads from Google and Instagram used to slip through. Now Shape texts them instantly and our booked details are way up.
The membership and repeat campaigns turned our one-time washes into regulars. Revenue is way more predictable now.