In today’s competitive landscape, precision is key. Potential clients want to know that you understand their fears, concerns, and questions and can provide the advice and answers that will instill trust and win their business. You can’t do this by sending out the same mass emails to everyone in your database. Instead of taking a half-hearted one-size-fits-all-needs approach, you can use a CRM that will help you segment and target different sets of prospects and clients with unique, specific, and helpful messaging.
Americans, on average, look at their smartphones a whopping 52 times a day, and over 85% of the population relies on their device as a primary mode of communication. Although you want a CRM that can integrate with or even replace your phone system like Shape, you’ll also need to consider the role texting will play in your business.
By building texting into your onboarding or nurturing workflow with Shape, you can craft tailored messaging to fit specific client needs.
Try adding a project status update into your workflows, or a welcome message for every new lead that submits their information on your website – the possibilities of targeted messaging allow you to breed relevant and meaningful relationships that will result in greater client satisfaction, and that’s only going to help your bottom line.