Top 3 Ways to Boost Your Real Estate Business Today
Good new sellers! 2018 is proving to be a strong year across the board. With more prospects than properties, the real estate industry is thriving. Do you have everything it takes to keep your business successful? Check out our top picks for how to make the most of this prosperous time now while continuing to scale growth in the upcoming years.
1. Cultivate your sales technique.
Now that you have a breather from the normal real estate hustle give yourself time to go over your sales process from start to finish. Although there are a lot of elements outside of your control (hello new tax laws) you still have power over how you’ll proceed during the leaner times.
Keep track of your sales funnel every step of the way with a comprehensive real estate CRM built just for you and your unique challenges. User-friendly controls help you search, save, and view the vital details of your interactions with prospects so you can find out what actually works versus what you’ve been doing up until today.
Streamlining your process now (while you can afford to take the time) will help increase your revenue and decrease your stress levels with more focused and productive methods for years to come. Regular review and assessment is only made possible with the help of a robust CRM.
2. Get data-focused feedback.
Long term solutions to your business needs often come from identifying and defining trends over the past however many years you’ve been active. Without a CRM, figuring out what important data points you are missing is close to impossible. However, with a CRM automatically crawling data and building customizable reports, getting a clear picture of your business is as easy as a couple clicks. What would normally take weeks worth of manual labor can be completed for you within seconds.
In fact, keeping track of data is so important that Forbes made a point to say that any agent, regardless of part-time or full-time, should be marking down both agent analytics AND market statistics. This will help you see the big picture, understand how you’ve fit into it in the past, where you sit currently, where the market might go in the future, and what you can do to keep up with all of that. Basically your entire business, in a nutshell.
3. Increase confidence with transparent customer service.
Many agents fear that enabling peer to peer communication may lead to sales outside of their service when the opposite is more likely to be true… IF you provide a high enough value to your customers. According to a study sponsored by American Express, only 5% of customers believe they’ve received customer service that surpassed their expectations. One way to join that coveted 5% club is to be generous with your knowledge. Beyond providing listing essentials be sure to offer prospects helpful tools for making decisions or building trust, like case studies, blog posts, infographics, etc.
Sending these bits of free knowledge is sure to be appreciated. Remember, this could be their first time buying property. Sending them a helpful guideline for what to consider before closing might just be the thing that saves them from overwhelm. And because you sent it, you’ve further established yourself as a thought leader and a trustworthy agent. You can even time your content across your sales pipeline to be sent through your real estate business software at the perfect moment. Talk about service!