One brand, everywhere.
Logos, colors, type, and the few rules that keep us looking like us—on a billboard, in a browser tab, and everywhere in between.
The mark, and how to respect it.
The wordmark carries the brand. Give it room and a background it can pop against—honestly, that’s most of the job.
On whiteOn off-whiteReversed, on inkOn Shape OrangeDon’t go smallerRoom to work.
Leave clear space equal to the height of the “S” on every side. Our logo isn’t a fan of tight spaces.
Do
- Use the real files, straight from the zip.
- Give it the clear space it’s asking for.
- Put it somewhere people can actually see it.
- Stick to the palette below.
Don’t
- Stretch it, squash it, or tilt it.
- Recolor it in anything that isn’t ours.
- Pile on shadows, glows, or effects.
- Lose it in a busy photo.
Orange is the accent.
Shape Orange is the headliner—use it like a good accent, where a little goes a long way. Ink and the neutrals do the quiet, heavy lifting.
One family, one sidekick.
Albert Sans does the talking—headlines, body copy, all of it. JetBrains Mono tags in for labels, chips, and anything that should read a little technical.
Albert Sans
The workhorse. Geometric, friendly, and crisp from hero headline down to the fine print.
JetBrains Mono
The specialist. Saved for eyebrows, chips, metrics, and the odd line of code.
Everything, in one place.
The official files, packed up and ready to drop into whatever you’re building.
Missing something?
Tell us what you’re building and we’ll point you to the right file—or make the one that doesn’t exist yet.