Looking for a Relcu alternative?
Relcu is new. Shape is proven. 17 years in mortgage, 1,000+ product updates a year, and award-winning support behind one platform for lead management, marketing, communication, automation, reporting, and AI.
One platform, backed by thousands of lenders who’ve used it.
How Shape compares as a Relcu alternative
Relcu launched in 2020 and sells to a small group of large institutions. Here’s how it stacks up against a platform lenders have trusted since 2009.
 Get a Demo |
Relcu | |
|---|---|---|
| Marketing & Outreach | ||
| Lead capture, scoring & distribution | Core to the product. | |
| Voice, SMS & email in one place | Built in. | |
| Landing pages, design studio & social publishing | Campaigns only. No page builder, design tools, or social publishing shown. | |
| Mortgage CRM | ||
| Pricing engine & loan proposals | Integrated pricing engine. | |
| Point of sale & borrower portal | No POS or borrower portal shown. | |
| AI voice agent | Voice AI for calls. Shape includes AI voice with the Complete and Enterprise packages. | |
| Platform & Proof | ||
| Mobile app | Available on iOS and Android. | |
| Transparent published pricing | No pricing on the site. Every path starts with a demo. | |
| Verified public reviews | No reviews found on G2, Capterra, Software Advice, or Google. | |
| Proven track record | Founded in 2020. Shape has served lenders since 2009. |
Based on relcu.com and public sources as of September 2026. Capabilities and pricing may change; verify current details.
Everything Shape does
Six product areas, one platform. Choose a category to see what’s inside.
New software is a risk. Your pipeline shouldn’t be.
Switching CRMs is a big decision. Your leads, your data, and your team’s day all run through it. The platform you pick should be proven, actively improved, and backed by people who answer when you call.
Built and proven over 17 years
Shape has run mortgage teams since 2009, through every rate cycle and compliance change. Relcu launched in 2020 and has not been tested across a full market cycle. A young platform is still learning what lenders need.
A product that keeps improving
Shape ships more than 1,000 updates and product enhancements a year, so the platform you buy keeps getting better. A newer product is still building toward features a mature system already ships.
Support that shows up
Shape is known for award-winning support, staffed by people who have worked inside mortgage operations. When something breaks mid-pipeline, you want a team that has answered the question before.
Your CRM called. It wants a promotion.
We’ll migrate everything and get your team live, with hands-on onboarding built around how you actually work.
Make the SwitchBreaking down Shape vs Relcu
Relcu is a new platform with a short track record. Shape is a proven mortgage platform: 17 years in the market, more than 1,000 product updates a year, and award-winning support. You also get point of sale, a borrower portal, landing pages, and social publishing that Relcu does not show today.
Why teams choose Shape
Proven over 17 years
Shape has served lenders since 2009 and been tested through every market since, with 2,000+ verified reviews behind it.
A full marketing suite
Landing pages, a design studio, and social publishing alongside campaigns, not campaigns alone.
The complete loan
Point of sale, a borrower portal, and document collection, so the borrower applies with you, not in another system.
Lead to funded loan
Lead routing, campaigns, pricing, pipelines, point of sale, and a borrower portal in one system.
Where Relcu falls short
Short track record
Founded in 2020 with a small customer base, not yet tested across a full market cycle.
No point of sale
No borrower application, portal, or doc collection shown.
Campaigns only
Marketing is campaign automation. No landing page builder, design studio, or social publishing shown.
Still maturing
A newer platform, still building toward features a proven system already ships.
Get started with Shape today
See how Shape replaces your current stack — live with a specialist.
Shape has been instrumental in helping us tailor a CRM solution that truly fits the way we do business. It brings sales, marketing, and key operational functions into one centralized system — a smart, flexible solution that makes it easier to manage the entire customer journey.