Configuration is when you use native tools in the system to change its behavior or features. This involves tasks like adjusting settings pages rules, adding campaigns, customizing role-based permissions, creating templates, adding business logic and automation, etc. When you configure a system, you’re essentially setting the platform’s “options,” which is available to do for administrative user roles. This might sound easy, but there are a lot of options and it really helps to have advanced knowledge of a system’s inner workings before configuring them to work in a certain way. Implementation specialists have a ton of experience mapping your business requirements to your system configuration.