The Best Lead Scoring Software to Increase Conversions - Shape Software - Automate your business!

The Best Lead Scoring Software to Increase Conversions

Increase Conversions by Over 30%. ShapeIQ is an all-in-one lead scoring software that uses artificial intelligence, Shape analytics, and your own business data to increase your conversion percentage and revenue.

Improve ROI through next-gen, automated lead scoring.

When a banker walks into their office and looks at a stack of loan applications, how do they decide which one to call back first? They look at credit profiles, financial histories, assets, debts—everything that constitutes their profile of a “good borrower.” But today, a banker doesn’t need to shuffle through those loan applications manually. Instead, they can use automated lead scoring solutions.

When your sales representatives sit down at their desk, they need to make the calls that matter faster. Lead scoring gives your sales professionals the information they need to call the right people at the right time. It’s not just about who is most likely to commit—it’s about who is likely to be most valuable.

Bring lead generation data to life with ShapeIQ

  • Prioritize leads through AI-driven, lead scoring software. Leads are scored based on qualitative metrics and behavior, creating a comprehensive look into a customer’s mind.

  • Spend less time scoring leads and more time closing deals. Don’t spend your time deciding who to call next—know which customers are the highest priority.

  • Identify the leads least likely to commit and those who aren’t ready to close a deal. Continue to nurture them while prioritizing other prospects.

  • Churn through large volumes of data that would otherwise be unusable. You can’t mill through hundreds of pages of customer behavior to find the right leads—but ShapeIQ can.

Stop wasting time on unqualified leads

ShapeIQ automatically assigns a score that corresponds to your company’s ideal client profile, allowing you to simply work the leads with the best likelihood of closing today. Shape provides industry-specific, automated lead grading and lead scoring software solutions that connect smoothly for a simple and powerful user experience.

Artificial intelligence employs continuous machine learning and re-calibration based on conversion data particular to your business. AI will discover patterns based on your customers’ behavioral data and then forecast when a consumer will convert. See how ShapeIQ artificial intelligence can analyze your lead conversion history to help you target the best leads in the future.

Your company receives a large number of broad-spectrum leads, but you only have so many salespeople, so it’s critical that they maximize their time. Some leads are hot and only require a rep to seal the deal, while others are cold and never convert. ShapeIQ analyzes and back-tests over 700 data points, so your users don’t have to filter through leads with a fine-tooth comb. Shape’s intelligent algorithms remove the uncertainty from lead qualification, allowing your team to focus on selling more.

Prioritize leads with the highest probability of closing

Filter out prospects that are not a good fit and focus on deals that are likely to close. Allow ShapeIQ to prospect your most qualified leads before devoting all of your reps’ focus to closing a deal—a process that can take hours, weeks, or even months, depending on your sales cycle. As a result, they focus their time and effort exclusively on deals that are likely to close.

ShapeIQ, when used in conjunction with Shape’s prioritization rules, allows your team to focus on the opportunities that can be closed, rather than wasting time on leads that have a low chance of converting. Your team’s most valuable asset is productivity and reps can be more effective if they know when to contact clients with the appropriate offer at the right time. Allow ShapeIQ to pick the best prospects to reach out to from thousands in your sales funnel, making you more money, and closing faster with higher conversion rates each month.

State legislation, market movement, changing industry rules, and other real-time data are regularly updated. Artificial intelligence, machine learning, and all other intelligence software are only as good as their data and inputs. Take advantage of 15 years of data, billions in closed transactions, and 500,000+ closed deals.

How Does ShapeIQ Work?

ShapeIQ combines the power of business intelligence, historical data, and your organization’s information—all to take the guesswork out of lead contact. Build a consistent, reliable, and scalable sales system through ShapeIQ’s smart algorithms. The more you use ShapeIQ, the more accurate it becomes. 

The 3 pillars of ShapeIQ

Find the leads most likely to commit. ShapeIQ combines an extensive archive of historical business data with your own organization’s data silo to identify and score prospects. Over time, ShapeIQ’s artificial intelligence will learn from your organization’s interactions, feedback, and lead profiles, becoming smarter and more accurate. 


Qualifying information may include credit scores, employment history, location, and demographics.

Find the customers with the greatest levels of engagement. ShapeIQ uses positive interactions and behaviors to calculate success probabilities. The more positive experiences a customer has, the more motivated they’ll be to convert. 


Positive interactions may include newsletter and email subscriptions, email opens, clicks, status changes, and inbound calls.

Identify the tire-kickers and the time-wasters. ShapeIQ accounts for known behavioral patterns associated with customers not likely to commit. Through ShapeIQ, team members can de-prioritize accounts less likely to lead to a sale by taking into account negative feedback. 


Negative feedback may include: unsubscriptions, mismatched goals, unqualified customers, and declined outbound calls.

Your company with and without ShapeIQ

Take the guesswork out of lead contact


Managing your time successfully with so many different activities can be challenging. Without a proper procedure in place, this can result in low conversion rates, and sales funnel dropouts.


Knowing when to contact a lead can help salespeople stay on track, focus on the right leads, and be more productive. Empower your sales staff to work more efficiently.

75% Increase in Conversions

We were able to identify that the client was converting leads from California 4x higher than prospects from other states on average. This data was implemented into the ShapeIQ data set and along with other identified data the client’s conversion percentage increased from 8% to 14% the second month of using ShapeIQ—an increase of 75%.

$185,000 Increase in Revenue

A Shape Business Intelligence Consultant was able to identify that some loan officers were better at closing certain lead sources (LendingTree, leadPops funnels, and POS), and others were better at closing particular loan types (FHA, conventional, etc). Through ShapeIQ’s intelligent lead scoring software and lead distribution adjustments, the organization increased its revenue by $185,000 within three months.

Start finding the leads that are a great fit for your company.