Your data flows the moment it changes.
Fire webhooks from triggers or campaigns to any system you use. Lead consumption and the open API receive new records and updates. Configure it all right from your settings page.
Trusted by 100,000+ customers since 2009.
Webhooks
New lead created → POST to your endpoint — 200 OK in 180ms.
Move data in and out of Shape, automatically.
Fire webhooks from triggers and campaigns to push data out—and receive new records and updates through lead consumption and the open API.
Set up webhooks in settings.
Add an endpoint, choose what fires it, and you’re live—no code required to get started.
- ✓ Configure in settings
- ✓ Add any endpoint URL
- ✓ Test before you go live
Fire on any trigger.
Send data out the moment something happens in Shape—a new lead, a status change, a closed deal.
- ✓ Trigger-based delivery
- ✓ Real-time payloads
- ✓ Any record event
Lead created → fire webhook.
200 OK · 180ms · your endpoint.
Push from campaigns.
Attach webhooks to campaigns to push records out as leads move through your workflows.
- ✓ Campaign-driven webhooks
- ✓ Bulk-friendly
- ✓ Keeps systems in sync
Receive new leads instantly.
Lead consumption ingests new records from your landing pages, portals, and partners in real time.
- ✓ Inbound lead capture
- ✓ From any source
- ✓ Straight onto the record
Create and update with the open API.
Shape’s open API lets outside systems create new records and update existing ones—so your data stays in sync both ways.
- ✓ Create & update records
- ✓ REST open API
- ✓ Two-way sync
From copy-paste and exports to real-time sync.
Without webhooks & API
- Data manually exported and re-imported.
- Leads retyped from other systems.
- Systems drift out of sync.
- Developers blocked without an API.
- Updates happen hours or days late.
- Integrations held together with glue.
With Shape webhooks & API
- Data pushed out the instant it changes.
- Leads flow in automatically.
- Every system stays in sync.
- An open API for any integration.
- Real-time delivery, not nightly batches.
- Reliable, configurable endpoints.
In or out, in real time.
Webhooks and the open API connect your CRM to the rest of your stack—fired by triggers and campaigns and received through lead consumption—so records created or updated anywhere show up everywhere.
You won’t be figuring this out alone.
Implementation help, human support, and continuing training come with the account — not as a paid tier you discover later.
A specialist sets up your workspace, brings across what you already have, and shapes it around how your team actually works.
24/7 AI answers for the quick questions, plus product experts by phone or email and a named account manager.
Live webinars every week, courses organised by role, and a searchable video library for whatever comes up next.
Webhooks & API questions, answered
Where do I set up webhooks?
In your settings page. Add an endpoint, choose the trigger or campaign that fires it, and test it before going live—no code required to start.
What can trigger a webhook?
Any event in Shape—a new lead, a status change, a closed deal—or a campaign step. When it fires, Shape pushes the data to your endpoint in real time. See Productivity.
How do I get new leads into Shape?
Through lead consumption, which ingests records from landing pages, portals, and partners, and through the open API, which can create records programmatically. See Lead Management.
Can outside systems update existing records?
Yes. Shape’s open API supports creating and updating records, so your data stays in sync in both directions. See CRM.
Do webhooks work in real time?
Yes. Outbound webhooks fire the moment their trigger or campaign step runs, and inbound leads and API updates are processed as they arrive.
Is the API secure and compliant?
Yes. API access is authenticated and protected with enterprise-grade security, encryption, and compliance standards including SOC 2, HIPAA, and PCI.
Fire your first webhook.
See how webhooks push your data out on triggers and campaigns—while lead consumption and the open API bring new records and updates in.
“This software has been a game changer. We’re a few months in and already more productive and more organized than ever before! Alex has gone above and beyond in our onboarding process helping us make this powerful tool our own. For a tech novice who needs his hand held sometimes I have been comfortable with each step of the process.”
Benjamin KonoMy Smart Team