See why customers feel Shape is the better overall mortgage CRM.
Offer customers a simple & secure hub to generate new leads, complete applications, upload documents, and more. Streamline your loan process, create a best-in-class client experience, and close more deals than ever before.
White-label your point of sale with your name, logo, compliance details, doc sets, colors, and more for brand recognition. Configure the length of the form, or add custom questions and follow-up.
Partnering with other individuals and businesses, both on and offline, is a tremendous way to increase your brand’s awareness while gaining valuable referrals and exposure. Provide referral partners with brandable links to ensuring mutual clients have a comfortable experience that input customer information, applications, and documents directly into your system for follow up.
A smooth and simple interface guides customers through their application, by leveraging visual cues and intelligent routing. For loan originators, a web-based loan application must be brandable, flexible to their needs, and capable of automating as many front-end tasks as possible.
To help provide the same streamlined application process to more customers, Shape’s POS incorporates multilingual translations: English, Spanish, and Chinese.
Notifications are a type of time management and reminder solution that is designed to alert the user, or customer of important milestones, events, updates, and more to stay up to date on the lifecycle of a customer. Notifications offer internal company and external customer messaging and engagement solutions, with mobile and web push notifications, in-app messaging, SMS, and email. Use the pre-built notifications and supplement custom notifications through templates and triggers, or drip campaigns.
An automated trigger is an initial input that kicks off the activation of an automated action. Trigger automation can kick off an entire automated process in response to various input types such as a status change, new field inputs, call outcomes, etc.
eSignature is a document signing tool that you can use to legally—and securely—collect approvals online in minutes and have all of the sent and signed documents stored within the customer’s record with advanced field mappings. Used to replace lengthy manual signing processes, e-signatures speed the agreement process and maximize productivity.
Make it simple for your customers to know exactly what is on their needs-list, and even easier to get it to you. Quickly collect accurate supporting documentation from your borrowers in a secure, centralized, digital environment.
Floify generally provides a maximum of 15 items with their needs list. Shape does not have a maximum. This is important since you may have different needs lists for different types of loans, and you may have more than 15.
Distribution rules automate the delivery of records to your system’s users. Distribution allows you to quickly and intelligently route records based on a variety of factors and filters – such as assigning the right leads to the right reps based on licensing, areas of expertise, etc.
Automatically or manually find and handle duplicates using a combination of matching rules and duplicate merge preferences. By activating duplicate rules, you can control how duplicate leads are handled, keeping your database clean, and avoiding confusion between customers and users.
Manage and monitor your incoming sales and business opportunities through your pipeline, tracking them across the different stages of the lead’s journey until they are finally closed as won or lost.
Prioritization rules save your users valuable time and provide needed focus on optimal activities strategies. These well-defined sales process and contact strategies greatly improve productivity and sales results. Work off of segmented, rule-based prioritized lists or blind queues to optimize your reps’ time and productivity.
Remind customers through automation campaigns – pre-build in the system. This involves a series of actions that occur over longer periods of time in order to nurture records through the sales funnel based on the stage they are at in the workflow. Target specific records keeping their minds engaged with emails and text messages and more.
Conveniently send and receive SMS and MMS messages manually, automatically, or in bulk in a single platform with advanced tracking, oversight tools, and reporting. Save all communications within the record, and set up notifications via popup, email, phone, and app push notification to all assigned users. Voice dictation and 10DLC supported.
An integrated, cloud-based platform, which means there is no need to replace existing hardware or purchase new equipment. All the communication tools users need in one place. Save time and be more productive with phone, email, and text communication tools on a single screen with automated logging and reporting. Enjoy features such as: Click-to-Call, QuickFire Connect, Local Presence, Inbound Call Routing & Conditional Call Flow Rules, Call Queue Power Dialing, Reporting & Analytics, Pre-Recorded Voicemails, Live Call Monitoring, Call Recordings, IVR Rules, and more.
When the borrower completes the final milestone, Shape will put that client on a post close drip campaign, to nurture them and increase your chances of getting client referrals. When that client wants to refinance they know to come back to you and not somebody else. Floify does not provide the same native drip campaigns but you can purchase additional software to do it.
With Shape, once a borrower fills out the first step of the application, you can retarget and remarket them with ads directly from your company, to bring them back and complete the application. Directly advertise and target people that have visited your website, filled out a form, or even closed a loan with you already. With display ads and advertising from Shape, you increase your click-thru-rate (the percentage of people that click your ads) and get more leads.
Maximize your mortgage marketing efforts with our purpose-built suite. Generate more leads, close more loans and enhance customer engagement from application to post-close.
Leverage our pre-built email, text, video and campaign templates, co-brand with realtors and referral partners and send newsletters at ease.
Use Shape's brandable borrower portal to provide a professional customer experience. Get more applications, provide a secure platform for customers to gather information, upload sensitive documents, and close more loans.
Deploy Shape’s email and text automation to send reminders to your borrowers to complete their application and let the software do the tedious follow-up required to optimize your pipeline.
Seamlessly sync and share data between your Loan Origination System (LOS) and Shape. Reduce manual data entry and mitigate the common struggles of loan officers including duplicates, missing requirements, or errors in data.
We API with your LOS to dynamically update contact information, loan applications, loan statuses, documents, and any other relevant information.
Send beautiful co-branded emails, flyers, and landing pages with your realtors and partners. Create transparency for your partners through pipeline views, automated notifications, and increase opportunities through engagement and collaboration.
Provide a professional co-branded borrower portal and leverage Shape's many partner and referral management features to maximize the ROI of your closed loans.
Shape's task management kanban or list view makes it easy to work through your task list. Turbocharge your efficiency and collaborate with team members to make working your daily tasks a breeze.
Seamlessly sync your Google and Outlook calendars to Shape to make managing your events even easier. Manage your team on one shared calendar and automate scheduling.
Simplify your loan officers' days by taking the guesswork out of what the best sales opportunities are to contact. Work smarter by automating your sales pipeline and creating the best closing opportunities among your leads.
Set your team up for success with Shape's ready-made views, or create your own customized views. Stop using dated workflows and get automated.
Integrated dialer, phone numbers, local presence, IVR, voice mail, call monitoring, quick fire connect, call scripts, call recording, and much more
Complete texting platform to message and market your customers. Use our proven pre-built text marketing campaigns to convert more loans
Leverage Shape's email servers to track click-through, open, and bounce rates, ensuring effective monitoring of your mortgage email drip campaigns. Keep client conversations organized with our integrated email inbox
Allow the Shape team to create your landing pages, saving you from the complex process of selecting the right tools and sparing you months of design work that may ultimately fall short when integrating with your tech stack. Our range of customizable template options ensures we have your needs covered.
Customize your user experience through inbound call routes, seamless appointment booking, and interactive lead funnels for lead qualification. Enjoy the freedom to choose your preferred service methods, guaranteeing personalized experiences and optimal results for you and your customers.​
Streamline your scheduling process with integrated calendar automation. Say goodbye to endless back-and-forth emails when trying to find the perfect time to connect. Experience the convenience of efficient scheduling and unlock more high-value meetings.​
Lead funnels revolutionize lead qualification with interactive, quiz-style forms that effortlessly captivate prospects and encourage meaningful connections. Engineered using Conversion Rate Optimization (CRO) principles, these forms consistently deliver 3x more qualified leads compared to conventional contact forms.​
Use Shape's mobile app to take your work on the go with you. Download the mobile app in the App Store or Google Play.
Brady Webb, CEO American Mortgage Solutions Inc.
Source: Shape G2 reviews
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