Get started with LeadPops + Shape

Generate 2-4x more leads exclusive to you
33 flexible, compelling ways to intake qualified leads
Distribute new leads to the right reps, automatically
Automatically recieve and follow up on new leads

Get Started Today

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Learn about Shape in 3 minutes

Curious about Shape's all-in-one solution and what it can do for you? Our short 3 minute video showcases its top features and tools. Check it out!

Better leads and more deals with powerful and customized lead forms

Lead Generation

Let LeadPops help you generate your own exclusive leads, month after month. Launch engaging and high-converting lead funnels that post automatically into Shape.

Speed to Contact

Instantly start working on deals and building outstanding client relationships with Shape's integrated dialer and text and email automation.

Auto Follow Ups

Gather valuable lead data upfront so you can better understand your prospects' needs and send them the most appropriate messaging for their situation.

Grow your business now with Shape + LeadPops

Automated loan update notifications

Keep borrowers, referral partners, agents, and other loan stakeholders up to date as the loan progresses through each milestone

Hundreds of pre-made mortgage templates

Shape provides expertly crafted email, text, and video templates based on proven results. Utilize Shape’s integrated communication tools, including a dialer, text and MMS messaging, and seamless email, to streamline your communications with clients.Transform your business and increase loan closings with Shape’s automated follow-up sequences. From holiday greetings to new borrower welcome campaigns and loan updates, Shape provides proven follow-up strategies that you can start with just a click of a button.

Pre-built industry-leading drip campaign sequences

Transform your business and increase loan closings with Shape’s automated drip campaign sequences. From holiday greetings to new borrower welcome campaigns and loan updates, Shape provides proven follow-up strategies that you can start with just a click of a button.

Integrated borrower portal

Save 20+ hours monthly and close deals 50% faster with Shape’s secure borrower portal. Our point of sale platform streamlines the collection of 1003 applications and needs list documents in a user-friendly way.

Gain valuable insights with advanced reporting

Shape allows you to track user performance, marketing and campaign insights, create custom reports, and gain valuable analytics insights to make data-driven decisions.

Premier mortgage marketing and automation

Shape AI makes your work easier

Revolutionize your customer relationships with Shape's built-in artificial intelligence.

Use Shape on the go with our mobile app

Use Shape's mobile app to take your work on the go with you. Download the mobile app in the App Store or Google Play.

Build an online presence and close more deals today!

1. Sign Up

Click the "Get Started" button, pick our turn key mortgage template, and sign up. Your login credentials and full access to your Shape system will be unlocked immediately.

2. Seamless Onboarding

We do the heavy lifting! Our support team will set up a comprehensive webinar to fully train your team, import your data, and help configure your system.

3. Start Closing

Unlock the power Shape to automate your sales & marketing. Deploy proven to convert mortgage marketing materials and leverage 500+ powerful features to generate more leads and close more loans!

Trusted and loved by 21,000 users and growing

4.8/5 ―

from 1,014 reviews

What our customers say

"After 25 years I've finally found the CRM that has helped me reduce cost and increase revenue."

Brady Webb, CEO American Mortgage Solutions Inc.

Source: Shape G2 reviews