Products and Services

The core of Zillow Group Marketplace is ZGMI Connect, which delivers qualified, opted-in borrower inquiries to participating lenders for timely outreach. Connect is our primary, scalable channel—built to help lenders turn high-intent Zillow demand into meaningful customer relationships.

Partner Approach

ZGMI partners with a focused network of lenders who share our commitment to consistency, performance, and exceptional consumer experiences. We prioritize alignment across products, coverage, and operations—ensuring every borrower’s journey reflects Zillow’s standards of trust and quality.
Through shared best practices, dedicated support, and actionable insights, ZGMI helps lenders increase contact and conversion while strengthening relationships with home-ready borrowers.

How It Works

As home shoppers explore financing within Zillow’s trusted real estate experience, qualified borrower inquiries seamlessly flow through ZGMI Connect to our network of lender partners. This integration enables faster responses, stronger borrower engagement, and a smoother path from curiosity to closing.
Lenders partnering with ZGMI can expect:

  • High-intent, Zillow-originated demand—qualified borrowers exploring home financing within a trusted environment.
  • A transparent, performance-focused marketplace model built around ZGMI Connect, including specialized loan scenarios that meet diverse borrower needs.
  • Actionable guidance and support informed by Zillow’s industry expertise—helping lenders improve engagement and conversion.
  • A curated network of trusted partners dedicated to delivering consistent, consumer-first outcomes.

Licensing and Compliance

ZGMI operates as a licensed mortgage broker (NMLS #1303160) under Zillow’s regulated business standards. Our marketplace programs follow clear compliance and quality protocols—providing lenders and borrowers alike with confidence in every interaction.