Run Your Real Estate Business
in One Easy to Use Software


Manage process, properties, and people effortlessly.


"With Shape, everything is made simple and easy to understand. Their customer service is quick and efficient if I ever need help with anything in the system. Before Shape, I was using multiple systems, but now everything is one place. My leads are organized, and everything is tracked with tags. Added bonus: Shape connects to your calendar and emails."

– Nat Connella


Build Better Relationships


Your team needs a system that builds strong relationships with potential and current clients alike. Shape gives you a powerful solution to gather the info you need, follow up at the right time, and build connections with clients for years to come.


Email Automation

Send perfectly timed follow ups, build nurturing drip campaigns, automate status updates, and more. Shape’s email automation frees up valuable time and helps you convert 7x more clients.

SMS Messaging

82% of text messages are read within 5 minutes, and Shape helps you stay top of mind with powerful SMS tools. Reach out to leads with pinpoint accuracy and context when it counts.

Reviews and Feedback

Shape’s reviews and feedback tools allow you to elicit feedback from your top clients with ease. Instill trust in potential clients, generate more referral business, and boost your online visibility.

Seamless MLS Sync

Uncover what listings are selling for in a particular area and match your buyers’ criteria with new MLS listings. Eliminate guesswork, delight clients, and close more deals.


Boost Your Conversions


Shape simplifies your process from initial outreach to post-close follow up by using smart automation to help your agents and brokers achieve incredible speed to contact. Focus on the right leads at the right time and start achieving more.


Lead Prioritization and Tracking

Score and assign quality leads to your team instantly. Manage all your incoming prospects from a single platform and never miss out on a possible opportunity.

Integrated Dialer

With click to dial, inbound & outbound calling, call recording, local presence, and more, your team gets the enterprise-level sales features they need to close every deal.

Status Automation

Backlogged when new leads pour in? Shape can intelligently automate overflow prospects into a shared lead pool based on status or timeframe. New business will never go waiting very long!

Duplicate Lead Management

Shape uses intelligent automation to keep duplicate leads organized to your preferences. Get notified instantly when high priority prospects re-engage to make closing the deal more likely.


Stay In Sync


In addition to great sales and marketing tools, Shape comes packed with a true and easy to use CRM that makes organizing and managing your real estate business easier than ever.


Google Maps

View real-time Google Maps data within your Shape dashboard to always keep tabs on your current or upcoming listings.

Email and Calendar Syncing

Keep your team up to speed and on the same page with email and calendar syncing through G Suite and Outlook. Schedule follow up appointments in a click and never miss a beat.  


Track campaign performance, lead and referral sources, top performing agents and more. Build endlessly customizable reports that help you make more informed business decisions.


Shape integrates with all the tools your team needs, like Twilio, SendGrid, MailChimp, IDX Broker, Zapier, Ytel, and tons more. In addition, every plan includes a free integration to eSignature solution Sign by X.


More Than Just Awesome Features


At Shape, we believe that great software is more than just the sum of its parts. To grow your business, you need a tool both you and your team can rely on, and that starts with an intuitive interface, a solid backend, and best in class data security.


Intuitive UI

Our user interface is intuitive and easy to use. You and your team won’t need to spend countless hours on webinars or poring over training materials to use Shape.


Advanced Security

Shape uses advanced security features and protocols to protect the sensitive data of you and your clients.


Powerful Backend

Shape supports over 15,000 users and counting! Our dedicated team of engineers is always improving our software so you can always depend on it.

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Shape Software Pricing

We won’t force you into a long-term contract or impose an expensive mandatory setup fee. Try before you buy with our 14-day free trial.


Features Included in Shape:

  • Lead Prioritization

  • Lead Distribution

  • Duplicate Lead Management

  • Seamless MLS syncing and integration

  • Google Maps integration

  • Team collaboration tools

  • eSignature solution

  • Custom Workflows

  • Integrated dialer

  • SMS Messaging

  • Robust marketing automation (Email marketing, SMS, drip campaigns, more)

  • Customizable online intake forms, contracts, and more

  • Library of document templates (Emails, forms, texts, and more)

  • Secure online document storage

  • Calendar and email syncing (G Suite, Outlook, Mailchimp)

  • Run customized reports and analytics

  • Track referrals and lead sources

  • And more!


Highly Rated Amongst Customers

Shape Software has been the most valuable tool for our business in tracking prospects and customers, following up, communicating, and nurturing relationships after their project has been wrapped up. We’ve found that it was an easy to adopt and use because of the intuitive layout and workflows. Shape’s customer service and expertise in helping us get our custom software up and running really helped us to tailor the platform to our needs.
— Patricia D.
Shape Software is intuitive, organized, customizable, and great for any sized company. It’s been our most valuable tool in helping to streamline our processes. Your are able to test out all of the features of Shape for 14 days free with their trial to get a better feel for how it works. Shape is very reasonably priced and comes with all the CRM necessities to run most businesses.
— Jenna A.