Shape Real Estate CRM - Shape Software - Automate your business!

The only real estate system you need

Manage processes, properties, and people effortlessly


Over 21,000 Users Strong


Intake, distribute, and qualify leads from your lead sources.

Easily consolidate all of your leads from various marketing channels into a single database. Streamline outreach and convert more sales to your pipeline with automated tracking, distribution, and lead scoring.
Identify and merge duplicates and conflicts of interest automatically, and allocate fresh leads to the appropriate staff members. Duplicate management and distribution rules save you time and ensure that your marketing and sales operations work 24/7.
ShapeIQ assigns a score to each lead, allowing you to quickly choose the one with the best chance of closing today. Remove the guesswork from lead qualification so that your team can concentrate on what matters most: closing the best deals.
Shape’s built-in VoIP telephony solution enables your agents to seamlessly receive inbound and make outbound calls directly from Shape’s user interface. Automatic call tracking, conditional routing, voicemail drop, and prioritized call lists empower your team to engage with your leads and contacts faster.
Shape’s Shark Tank is an effective way to breathe new life into old or neglected records. Allow users to claim records that haven’t resulted in a deal via a shared lead pool created using configurable rules. This type of structure can be automated to ensure that opportunities are not overlooked and have the opportunity to be reworked.

Increase conversion rates by engaging more prospects in less time.

Timing is critical. Responding in less than 5 minutes leads to 9x more meaningful conversations. Improve your contact speed by using QuickFire Connect, which creates healthy competition among users to claim and call new leads as soon as they are posted into your system.
Through intuitive call scripts, guide agents through customer conversations, allowing them to quickly learn and select the best response. Shape call scripts are simple to create, update, and optimize, and they appear directly in the dialer.
Arm your sales staff with local presence phone numbers in area codes that your customers are familiar with, increasing pickup rates and assisting cold calling attempts. Plus, the ability to easily drop pre-recorded messages into a lead’s inbox frees up your team’s time to focus on live contacts rather than leaving the same message over and over.
If you’re not using video in your marketing, you’re missing out on one of the most popular ways for people to consume content. Share educational video marketing content via email and text using BombBomb and embeddable video links to connect better with customers.

We respond to prospects as soon as they inquire and nurture them post-close, ensuring that your team receives transaction-ready leads. Prospects will receive the attention they require, so that agents can focus on active buyers and sellers, leading to more sales.

Gather the info you need, follow up at the right time, and build connections with clients for years to come.

Customize your online intake forms, contracts, and customer documents, or use our proven pre-built templates. Shape’s integrated eSignature solutions and built-in client portal allow you to get forms back quickly and securely.

For team collaboration and transparency, assign numerous department users to a single record — no more unassigning and re-assigning for record access. Views can be customized based on departmental requirements and permissions all in one multi-object database.

Shape for real estate saves you time by generating hierarchal pipelines for properties, investors, and buyers, automatically logging notes, following up with customers, and keeping track of deals.

Sync all of your meetings and tasks between your Google or Outlook calendar and Shape, and use Calendly and Acuity reservations to make scheduling your showings or client meetings easier. A shared calendar view is available in Shape’s transparent events workspace for managerial oversight.

With Shape’s Google Maps integration, you can predictably auto-fill and view your buyers’ and sellers’ addresses in roadmap, street, and satellite views for virtual property assessments. View real-time Google Maps data within your Shape dashboard to always keep tabs on your current or upcoming listings.

Get full visibility into your process to forecast & deliver exceptional results.

Learn about user login sessions, communication overviews, and how frequently leads are converted into opportunities. For sales and marketing oversight, these reports can be filtered to see the performance of an individual, team, and lead source.
Measure lead generation and campaign performance through data-driven intelligence. Identify trends and patterns to analyze how to improve current processes and build future strategies.
Call center data and call recordings can be used to assess the effectiveness of your sales teams. To boost sales and customer retention, monitor key performance indicators (KPIs) to track performance, agent productivity, and interactions.
To improve your outreach and fine-tune your target audience, capture sent email data on open rates, times, and click-throughs on links and attachments.
Shape’s custom report generator allows you to report on data that is exclusive to your company. Use criteria like unique headings, columns, sorting, calculations, filtering, and more to tailor your report templates to your team and goals.

Use Shape with your favorite apps

Work anywhere with Shape's cloud-based responsive platform.

Shape has been invaluable for the growth of my business. It's taken the stress out of organizing and tracking new leads with a reliable & automated follow-up system. Shape Software has given me the freedom to focus on my clients.
Aaron Powell
E Mortgage Capital

Sell more homes with Shape.

Getting started has never been easier.