What is a Drip Campaign? A drip campaign is a method used in direct marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel.
How to use a Drip Campaigns. In the top navigation, navigate to your settings pages. On the settings pages left-hand sidebar, click “Drip Campaigns.”There, you should your drip Campaigns but if not then click “Create Drip Campaign.” Define your target audience and build the steps of the marketing workflow by determining status and enrollment criteria. Then, create the sequence of SMS or email messages that will be sent out afterwards. These messages will continue until the contact reaches the “end status” that is defined on this page. Make sure that you have some SMS and email templates created before you set this up. You can find it under the “Templates” section in the settings sidebar.