Shape Software Drip Campaigns
What is a Drip Campaign?
A drip campaign is a method used in direct marketing to acquire customers through automation and lead nurture programs. It involves a series of actions that occur over longer periods of time in order to nurture records through the marketing funnel.
Managing Drip Campaigns
Define your target audience via enrolled records and enrollment criteria. Then, create the sequence of communications or actions that will be sent out once the initiation status (and tags if applicable) are met. The drip campaign will run until the record reaches the “end status” that is defined on this page or until the drip campaign runs out of steps and content. Pro Tip: Create your templates prior to creating a drip campaign. You can find it under the “Templates” section in the settings sidebar.
How to use a Drip Campaigns. In the top navigation, navigate to your settings pages. On the settings pages left-hand sidebar, click “Drip Campaigns.”There, you should your drip Campaigns but if not then click “Create Drip Campaign.”