Why Do My Emails Go To Spam?
Troubleshoot Your Emails Going to Spam
Using Shape to send emails and experiencing deliverability issues? If your messages are frequently going to the spam folder, the primary culprit is likely due to the processes your recipient’s email client uses to sort and filter messages.
The options available to resolve this yourself may be limited if the issue is indeed on the recipient’s end, however, here are some immediate steps you can take:
Ask That Your Domain Be Safeslisted/Whitelisted
The easiest and quickest way to get your emails out of the spam folder is to ask your recipient to safelist or whitelist the domain you send email from (ex. email@example.com). Being added to the recipient's safelist means you will bypass the spam folder and end up in the inbox, where you intended. Depending on the mail client your recipient is using, this can easily be updated from their email account settings menu.
Ensure Your Messages Aren’t “Spammy”
Many email clients now have sophisticated security filters meant to screen out messages they may interpret as spam. Because message content is so important to security these days, any email that contains misspellings, broken links, and other issues the filter detects as questionable may trigger a spam alert from your recipient’s email client.
If you’re having trouble deciphering if your emails are being interpreted as too spammy, try one of the dozens of free online tools that can analyze your messages.
Ensure DMARC Compliance
Domain-based Message Authentication, Reporting & Conformance (DMARC) is an important element that email service providers consider when sorting messages. The goal of DMARC is to ensure that email messages are authentic and not spoofed.
To verify that your messages are meeting DMARC compliance, you’ll need to check that the domains listed in your From, Sender, and Mail-From headers match each other exactly.
If you’re using a different domain to send your emails than your email header domain, this may likely trigger your messages to be filtered out. For example, if your email domain in the From header is firstname.lastname@example.org, but your sender domain is email@example.com, you will likely experience DMARC issues.
There are several free, online tools to check your domain’s DMARC compliance.