These methods speak to a new wave of marketing methodology that has popped up across all industries. By decreasing the barriers for entry and streamlining everyday business offerings, companies can provide a level of service that exceeds expectations. In fact, an average of 51% of companies have begun to implement strategies like marketing automation to achieve these exact goals. Smart marketing teams are already preparing for this next phase of the industry. Are you one of them?
Among the many benefits we’ve already listed, the mortgage industry needs to refocus their efforts on winning back trust from prospects. There are several practical tasks you can start using right now to make that happen. Here’s a rundown of ideas to get you started: