When done correctly, digital marketing can be a lender or realtor’s best friend. Building an end-to-end campaign that generates high-quality leads, brings them into your funnel, nurtures them, and ultimately converts means more (ideally, repeatable) revenue for your business. Easy, right?
Well, without a proven system or technology in place to track and measure the return on your investment, marketing can be your business’s Achilles Heel, especially when you consider a quarter of companies have no idea what their return on marketing spend is. If you can’t track new leads, measure conversion rates, understand your best converting sources, or even what pieces of content are performing effectively, how can you possibly expect to invest your marketing spend wisely?
Then comes the arduous process of writing the content and building the campaign. You could hire a marketing team or even just a single marketer to help, but that can be a costly investment of both your time and money. You’ll need to get them up to speed on your services, ideal clients, and business as a whole before they even begin to build you a digital ad campaign.
Or, you could opt for the new partnership that will simplify the end-to-end work of promoting and growing your business with mortgage and real estate experts who already know and understand the challenges and how to overcome them: Shape + Exclusive Marketing Agency!
With Shape’s new partnership with the financial services marketing experts at Exclusive Marketing Agency, lenders and realtors of all sizes can now get a top-tier plug-and-play marketing agency at their fingertips for less than the cost of a single employee. With Shape CRM serving as your backend platform, you can run, track, and analyze high-converting campaigns that help you focus on nurturing and building long-lasting client relationships.
Exclusive Marketing Agency’s all-in-one program, a mortgage and real estate tailored digital marketing and lead generation offering, partners perfectly with Shape’s industry-driven CRM platform to create a complete relationship that builds and nurtures experience for your potential customers.
EMA provides your business with:
End-to-end marketing strategy for your mortgage or real estate business
Content and social media
Lead generation tools
Digital ad campaigns
Once you work with EMA to build your campaigns, use Shape to:
Track and respond to incoming leads
Automatically distribute and prioritize leads
Nurture leads with automated email or SMS campaigns
Track and understand lead sources
Provide seamless client intake
Sync with your LOS or MLS
Call or text new leads from the integrated dialer
View custom marketing reports to track spend and ROI
Of the new partnership, John Seckel, President of Exclusive Marketing Agency, states, “Shape has been a terrific lead nurturing and tracking partner for EMA. Generating a lead is one thing, but having the proper infrastructure to maximize the campaign’s ROI is key. Shape provides this service to our clients.”