Whether you’re in real estate, legal, insurance, mortgage or any other number of industries battling for clients, you’ve probably reached the conclusion that competition online is tightening. Converting your prospects can be an uphill battle. Servicing existing clients takes up tons of bandwidth. Managing a staff requires patience. Using a multitude of apps and services is expensive.
A CRM makes business owners’ (and operators’) lives so much easier through powerful automation tools and workflows, which keep projects moving, improve transparency across organizations, and generate meaningful data reporting. With the details of the day-to-day handled, that leaves space for more strategic and significant business decisions to occur.
Think of a CRM as a digital file cabinet where every client note, project status, or invoice is organized and never more than a click away. Instead of tabbing through endless spreadsheets, emails, or apps, you can fire up your CRM and get the information you need more efficiently than ever possible.
A CRM makes business owners’ (and operators’) lives so much easier through powerful automation tools and workflows, which keep projects moving, improve transparency across organizations, and generate meaningful data reporting. With the details of the day-to-day handled, that leaves space for more strategic and significant business decisions to occur. Thrive, not strive, remember?
The key to growing or sustaining a successful business comes down to a few key components: Good market fit, great team, and the right tools. But the truth is, whether your product or service is compelling to the market is relatively secondary to your ability to convert and service the leads and customers you do get.
If you’re running a business and find that client details keep slipping through the cracks, leads aren’t converting as well as they should, or staying on top or projects is difficult, those are clear signs that you need a CRM. Consider these three elements of a well-oiled business that CRMs help provide:
CRMs are incredible for securely storing client data and documents in the cloud. The right CRM will allow you to create more efficient sales and on-boarding processes which means higher conversion rates and increased profits.
Firms using a CRM saw a 41% revenue increase
Without a CRM, 79% of client leads fail to convert
Automating frequent client tasks like getting documents signed or invoices paid means less manual labor, fewer mistakes, and quicker turnaround times.
CRMs gives businesses a 65% boost in sales quotas
Leads that are nurtured in the CRM convert 47% more than those not nurtured
The right CRM will help keep your team in sync collaborating on projects that move the needle for your business. With data reporting, task management, and user permissions, you can ensure your employees are servicing clients to the highest possible standards, which can mean more repeat of referral business for you.
Customer service can improve by 47% with CRM
Overall, 74% of businesses using CRM report better customer relationships
(1) Statistics from Super Office 2018 CRM study
It’s no doubt that if you’ve run your business for some amount of time, you’ve already considered a CRM. Maybe you’re using one right now that you don’t particularly love.
You’ve also probably come to realize that every business has different needs from their CRM: There are the fancy Ferraris of the CRM world costing thousands of dollars a month (and even more to implement), and then there are the low-cost options with small feature sets and limited support designed for the solo owner.
So, when thinking of choosing a new CRM, which of these qualities matter most to you? It’s quite a list, but running a business in today’s competitive landscape requires such investments.