TrainingCoursesLead Management and Routing
Course 05 · Leads & marketing

Lead Management and Routing

Learn how leads enter Shape, get organized, & move through your workflow.

7
Lessons
Video
Every lesson
Free
Self-paced
Course outline

7 lessons, in order

  1. 01How to Create Leads in Shape: Manual Entry, Webhooks, API, Zapier, and ImportsLearn all the ways to create leads in Shape CRM, including manual entry, API posts, Zapier integrations, and spreadsheet imports.
  2. 02Importing Contacts Into Shape Using SpreadsheetsLearn how to prepare, map, and import CSV spreadsheets into Shape CRM, including best practices for formatting, assignment, statuses, and user IDs.
  3. 03Duplicate Management in ShapeLearn how Shape CRM handles duplicate detection, merging rules, manual merges, and data cleanup to keep your database accurate and easy to manage.
  4. 04Distribution Rules Overview: How Lead Routing Works in ShapeLearn how Shape’s distribution rules route leads automatically with round robin, Quickfire Connect, filters, caps, and redistribution logic.
  5. 05Multi-Object Record Assignment in Shape CRMLearn how record assignment works in Shape CRM, why multi-object access matters, and how teams use assignment, departments, and distribution rules to work the same records smoothly.
  6. 06Prioritization Rules in Shape: How They Work and Why They MatterLearn how Shape CRM’s prioritization rules organize leads and loans for better workflow, follow-up, and daily visibility.
  7. 07Shark Tank Basics in ShapeLearn how Shark Tank recaptures neglected leads, improves speed to contact, and protects revenue through smart distribution and accountability.
Up next · Course 06Marketing & Sales AutomationUse automated follow ups & campaigns to keep leads moving without manual effort.
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  • 73Video lessons, free for every Shape user
  • 24/7AI support with instant answers
  • LiveOnboarding with real product experts