Customer reviews

Don’t just take our word for it.

Over 2,000 positive reviews from 100,000+ customers who run their business on Shape. Here’s what they say about the platform—and the team behind it.

5.0
★★★★★
2,000+ verified reviews
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Reviews

Over 2,000 positive reviews

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Rob RossIntercoastal MortgageMay 31, 2024
★★★★★

Best Experience Ever with Shape Software and Support Team

We couldn't be happier with our experience using SHAPE CRM, and a large part of that satisfaction comes from working with our account executive, Stewart Hartman. Stewart has been our project manager, and his dedication and expertise have been incredible. We evaluated many CRMs before deciding on SHAPE, and we are so glad we did. Stewart made the transition seamless and has been an invaluable resource every step of the way. His knowledge, responsiveness, and commitment to our success are unmatched. I highly recommend SHAPE CRM to anyone looking for a reliable and efficient CRM system, especially with Stewart Hartman leading the way. Thank you, Stewart, for your outstanding support and guidance!

Google
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Jon Ben-AmorUS Direct LenderMay 13, 2026
★★★★★

A CRM with More Depth Than Expected

A while ago I finished a school of thought on how I want my CRM to run with the marketing I'm putting out on social media. I had a scheduled meeting with one of Shapes Employees Tristan to help out with pushing my ideas and how I want the CRM to perform now with marketing. Tristan's confidence in understanding of Zapier's AI tools with my idea clearly shows the many levels and depth to Shape besides the standard operating. I cannot wait to move forward with this system of operation! Sincerely, – Jonathan

Google
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Gino LitonjuaIce Blast WorksMay 2, 2026
★★★★★

Great CRM and Even Better Support

I’ve had a great experience using Shape CRM so far. The platform is intuitive, powerful, and has really helped streamline our workflow and improve organization across the board. A special shoutout to Stewart Hartman he’s been incredibly helpful and knowledgeable throughout the process. Anytime we had questions or needed guidance, Stewart was quick to respond with clear, actionable answers. His support made a big difference in getting us up and running smoothly. Highly recommend Shape CRM, especially with support like Stewart’s behind it.

Google
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Benjamin KonoMy Smart TeamMar 17, 2026
★★★★★

A Powerful Tool Made Easy

This software has been a game changer. We're a few months in and already more productive and more organized than ever before! Alex has gone above and beyond in our onboarding process helping us make this powerful tool our own. For a tech novice who needs his hand held sometimes I have been comfortable with each step of the process. Even when I messed up some settings, Alex helped us back pedal and install best practices so we are set up for success for the long term!

Google
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Cody GrahamMerit Lending, LLC.Dec 18, 2025
★★★★★

Shape Solved My CRM Problems

As a Loan officer who has bounced around for year between CRMs that are either too complicated or not what I needed. SHAPE solved my problems. In fact, in the initial demo Call the sales rep highlighted that fact that everything I had worked for years to accomplish in a custom CRM was already built within shape. Lesson learned but grateful to have finally arrived. Also, Alex from the support team has been super helpful! The Support staff and systems have been amazing!

Google
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Andrew FilarAllstate InsuranceMay 30, 2024
★★★★★

Exceptional Partner for Insurance Needs!

Shape has been an incredible company to work with. I used a CRM by the name of Velocify back in the day before they went mortgage exclusive. As an insurance agent, there has been nothing like it… until now. Shape took everything I loved about it and improved upon it. Their team is responsive, they're continuously building and developing the platform, and they're open to working with you to achieve your goals. I'm looking forward to continuing to build with and on Shape.

Google
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Vanessa ReynoldsAnnieMac Home MortgageMay 29, 2024
★★★★★

Best all in one system!

As a lifetime CRM user and trainer, SHAPE has integrated all the must-haves in one platform for the user and to gather metrics for reporting. But a system is only as good as the support and team that provides knowledge for you to apply the product to your business model. Dani and the rest of the SHAPE team have been ultra communicative to all of our team and users. If you want to get a CRM and the job DONE I suggest you work with SHAPE and Dani DUNN!!

Google
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Max PollackPollack Resilience, LLC.Jul 6, 2026
★★★★★

Shape CRM Made Easy with Outstanding Support

I signed up for Shape CRM a couple of months ago, and it's been phenomenal. One of the biggest reasons is Alex Hammond. He's always quick to respond, communicates clearly, and genuinely cares about helping you succeed. Whenever I have a question or need assistance, I know I can count on him. Shape CRM has streamlined my business, and Alex has made the entire experience effortless from day one. I highly recommend both Alex and Shape CRM.

Google
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Joan TyreeSuperior Mortgage LendingJun 18, 2026
★★★★★

Exceptional Customer Service

Working with Elyas on my support cases has been a wonderful experience! He is incredibly patient, knowledgeable, and always goes above and beyond. I actually requested a screen-share session with him, but learned that a separate team handles those. He would be such a stellar addition to that team—I know customers like me would love it! Big thanks to Elyas for all his help.

Google
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Bryce BradleyRosegate Mortgage, LLC.May 1, 2026
★★★★★

The Team Made All the Difference

The team at Shape has been fantastic. Kevin set us up with Dani Dunn and Alex Hammond and our team has been thrilled thus far. Dani has consistently gone above and beyond to ensure the system is aligned with our needs (which is a lot!) After a thorough set-up process, we are now using Shape for our CRM. We feel great about our decision and are confident our team is positioned for even more success in the future as a result of this partnership.

Google

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Customers say

What people mention most

Across 2,000+ reviews, customers consistently highlight Shape’s responsive support, smooth onboarding, and the flexibility to fit their business—plus the results they see once they’re up and running. Summarized from customer reviews

SupportPositive

“Responsive, knowledgeable, and genuinely invested in your success.”

OnboardingPositive

“Guided setup and migration had us live in days, not weeks.”

FlexibilityPositive

“Tailored to our exact workflow—without a developer.”

ResultsPositive

“More organized, faster follow-up, and more deals closed.”

By the numbers

Rated 5 stars by thousands of teams.

2,000+Verified reviews
5.0Average rating
100k+Customers
98%Recommend Shape

Every review reflects a real customer’s experience—from first lead to closed deal. Want the same result?

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