Articles tagged “Lead Buying” from the Shape blog.
Mortgage leads come from two kinds of seller, and the difference shapes what you are paying for. On a rate table, the borrower typically picks which lenders to contact. On a form fill, the vendor usually picks for them. Most of the rest are options on top: exclusive or shared, fresh or aged, posted or […]
Mortgage lead cost runs from pennies to over $200 per lead. Five different products get sold under the same word, which is most of the spread. The rest of the spread is that vendors do not really have a price. More on that below. Lead type Price range Where to buy Shared short form, no […]
Most lead vendor questions get answered with adjectives. Ask for numbers instead. These are the questions to ask a lead vendor before you commit. They separate a company generating its own inventory from one reselling somebody else’s. Both can be worth buying from. You need to know which you have. Work it in order. It […]
Neither one is better. The answer depends on your contact rate, and you do not know that number yet. That is not a dodge. Exclusive vs shared leads has a real answer. It is just a different answer for a two-person shop than for a floor of forty with a dialer. Every guide on this […]
Insurance lead generation has changed significantly heading into 2026. Increased competition, higher ad costs, and stricter compliance standards have made lead quality more important than ever. Agencies and independent agents no longer win by buying volume alone – they win by working with lead providers that deliver real intent, proper opt-ins, and consistent performance. Below […]
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