Shape includes communication preference and consent controls that help organizations manage whether a contact can be called, texted, emailed, or included in automated communications. These preferences work throughout Shape and can affect: Calls SMS and MMS Email Bulk Email Campaigns Drip Campaigns Automated Actions and Triggers DNC checks APIs and integrations Multi-branch environments This guide […]
The Telephone Consumer Protection Act, commonly known as the TCPA, is a federal law that regulates certain types of communications with consumers, including telephone calls and text messages. TCPA requirements have evolved significantly over time and continue to change through new regulations, court decisions, FCC guidance, and other legal developments. State laws may also impose […]
Shape’s DNC.com integration allows organizations to incorporate Do Not Call screening, Established Business Relationship checks, consent-based rules, and internal DNC management directly into their Shape workflows. Instead of requiring users to manually check phone numbers outside of Shape, administrators can configure when DNC checks occur and how Shape should respond to the results returned by […]
Spam and robocalls have become an increasingly significant problem in the US, leading to consumers losing trust in businesses. STIR/SHAKEN is a set of protocols designed for businesses to gain back this trust by authenticating the businesses making calls and the caller ID used in them. STIR/SHAKEN stands for the Secure Telephone Identity Revisited (STIR) […]
Tracking Your Marketing Data Shape’s Marketing Compliance tab allows you to track the effectiveness of your marketing campaigns, optimize your marketing spend, and gain insights into customer behavior. By capturing UTM (Urchin Tracking Module) data, you can measure which campaigns drive traffic and conversions, calculate key metrics like CPC (Cost Per Click) and CAC (Customer […]
What is 10DLC? 10DLC is an acronym that stands for 10-digit long code, and 10DLC registration means that your number is registered through a third-party organization called The Campaign Registry (TCR). It’s a process designed to ensure a positive and secure consumer experience and protect the performance of your text campaigns. 10DLC is the new […]
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