What makes the best mortgage website? The best mortgage websites all boil down to one question: which one helps you close more loans. We’ve tested everything from button colors, images, and calls-to-action, to wording and even the proper number of fields to answer this question. Others can argue what looks best or what they think will work until they’re blue in the face, but you can’t argue with data. We’ve tested hundreds of landing pages and websites, with tens of thousands of leads and our clients have closed billions of dollars of loans with our websites. And unless you want to replicate the same tests, this article discusses some of the things we’ve learned, and that come pre-built, with every Lead Engine website we offer.