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Kevin Benner
Author

Kevin Benner

Chief Revenue Officer, Shape Software

Kevin Benner is the Chief Revenue Officer at Shape Software, where he leads revenue, marketing, and customer growth. He brings over 23 years of experience in mortgage lead generation and sales technology.

  • CRM evaluation & selection
  • Mortgage marketing
  • Sales & CRM strategy
  • AI & automation
  • Lead generation
  • Lead conversion
97 articlesLinkedIn

Articles by Kevin Benner

Sales & CRM Strategy

How to Balance Cost with Functionality When Evaluating CRMs

Choosing the right Customer Relationship Management (CRM) software is a critical decision for any business, especially when you’re trying to balance cost with functionality. A CRM should not only streamline your processes but also offer the right features that provide value to your organization without breaking the bank. For many businesses, the challenge lies in […]

Sales & CRM Strategy

CRM Integrations: Why They Matter and How to Choose the Right CRM

In today’s digital landscape, businesses rely on a wide variety of tools and software to manage their operations efficiently. From marketing automation platforms to email clients, customer support tools, and accounting software—these systems are critical to maintaining productivity and growth. However, if your CRM doesn’t integrate seamlessly with the tools you’re already using, you’re likely […]

Lead Generation

7 Best Insurance Lead Generation Companies in 2026

Insurance lead generation has changed significantly heading into 2026. Increased competition, higher ad costs, and stricter compliance standards have made lead quality more important than ever. Agencies and independent agents no longer win by buying volume alone – they win by working with lead providers that deliver real intent, proper opt-ins, and consistent performance. Below […]

Comparisons & Buyers Guides

6 Best Marketing CRM Software Platforms for 2024

Looking for the best CRM to supercharge your marketing efforts in 2024? You’ve come to the right place! In this extensive guide, we’ll spotlight the CRMs that are not just popular, but are finely tuned to elevate your marketing game. We’re delving into CRM platforms that offer more than just basic functionality – they bring […]

Comparisons & Buyers Guides

9 Best Lead Management CRMs to Explode Your Sales Pipeline

In the digital landscape of B2B sales in 2024, Lead Management CRMs are the superheroes of the sales and marketing world. As more businesses seek effective lead management software to streamline their operations, finding the right solution becomes crucial. In this guide, we’re zooming in on the CRMs that are masters at capturing and corralling […]

Comparisons & Buyers Guides

6 Best Contact Management Software CRM in 2024

Struggling to keep up with your growing list of customers, leads, and follow-ups? In today’s increasingly digital business environment, managing these vital connections effectively can be a daunting task. How do you ensure that every interaction is tracked, every detail is organized, and no opportunity slips through the cracks? The solution lies in finding the […]

Comparisons & Buyers Guides

Top 6 Best VOIP & Dialer CRMs For 2024

Searching for a CRM that seamlessly integrates VoIP and dialer capabilities? You’ve landed in the perfect spot! For this comprehensive guide, we’ve done the research for you and reviewed 6 of the best VoIP & Dialer CRMs of 2024, designed not just for functionality but for excellence in modern communication needs. We’ve tested the key […]

Comparisons & Buyers Guides

6 Best CRMs For SMS & Texting In 2024

Searching for a CRM that masters the art of SMS and texting? You’ve arrived in the right place. In this in-depth guide, we’re spotlighting the top CRMs of 2024, specially designed for businesses looking to harness the power of text message communication. These aren’t your standard CRMs; they all excel in automating your businesses text […]

Comparisons & Buyers Guides

The Best CRM for iOS: iPhone and iPad

Looking for a CRM that works great with your iOS device? You’ve come to the right place! In this extensive guide, we’ll spotlight the CRMs that are not just available on iOS, but are finely tuned to thrive on your Apple devices. We’re delving into CRM apps that offer more than just compatibility – they […]

Comparisons & Buyers Guides

6 Best Customer Service CRM Software Platforms for 2024

In the fast-paced and often hectic realm of customer service, utilizing a good CRM system is essential, going beyond simple email and ticket management to become a vital tool for streamlined and organized customer interactions. A quality customer service CRM should offer advanced ticket management, adeptly tracking and resolving customer issues, while also integrating a […]

Comparisons & Buyers Guides

6 Best CRMs For Pipeline Management In 2024

In the exciting and ever-evolving landscape of sales, finding the right CRM for Pipeline Management is like discovering a secret weapon for your sales strategy. It’s all about customization – a CRM that molds perfectly to your unique sales stages and processes, complete with the freedom to add your own custom fields. We’re diving into […]

Comparisons & Buyers Guides

6 Best CRM Software for Gmail & Google Workspace in 2024

In today’s digital business landscape, where Gmail and Google Workspace dominate as a central communication hub for organizations, finding the right CRM that seamlessly integrates with its various can offer a huge number of benefits and increased functionality, ultimately helping to streamline workflows and increase efficiency across teams. In this guide, we’ll focus on the […]

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